Profile: Sevim Nazlican Yoney |
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View Larger Image and Additional Photos of Sevim Nazlican YoneyAbout Sevim Nazlican Yoney : Nazlican Yoney is the Founder, CEO, and Creative Director of House of Sól, a luxury jewelry brand based in New York. She serves as an Advisory Board Member at the Sabanci School of Business and is recognized as a thought leader in technology and an author for Vogue.
Before embarking on her entrepreneurial journey, she held strategic leadership positions in the technology sector, focusing on brand-driven roles. She spent seven years at Google and held strategic roles at Microsoft and Turkcell.
She is widely respected as an author, advocate for women's rights, and brand advisor in the US and EMEA regions.
Based in Istanbul and New York, House of Sól (HoS) is a distinctive fine jewelry brand founded in 2021 by Nazlican Yöney, the Founder CEO, and Creative Director. The brand finds its inspiration in the stories and precious stones of Asia Minor, with each piece handcrafted using traditional methods as "wearable contemporary art" in the hidden tunnels of the Grand Bazaar, Istanbul.
House of Sól, meaning "the dynasty of the Sun," symbolizes the brand's homage to the Sun and its celebration of independent women who are unapologetically themselves.
HoS pieces are designed to serve as a suit of armor for women. Rather than catering to a niche clientele, we aim to create some of the most cherished items for the modern woman; pieces that serve as a shield, whether for steering a company, attending a dinner, or in court during a divorce from a boring husband.
Our Founder Nazlican, born and raised in a Russian and Arabic family, is the great-granddaughter of a late Ottoman grand vizier. With a background in political science and an MBA, Nazlican has worked at Microsoft and Google while exploring porcelain and gold forming techniques in her studio.
To master her craft, Nazlican frequented the Grand Bazaar every weekend for years, where she had the privilege of learning from the masters themselves, gaining expertise in metal hammering, sourcing stones, and designing timeless pieces.
As a political scientist, Nazlıcan believes that our choice of attire tells a unique story about us: our current state, where and how we aspire to be, how we wish to be perceived, what we want to express, and how we feel about our societal role amid extensive social interactions. This is the foundation upon which HoS pieces are conceived, situated at the crossroads of feminism, politics, contemporary art, and well, Turquerie.
Committed to working with indigenous artisans and natural materials, while also preserving time-honored culture by sharing stories and promoting sustainability, House of Sól is proudly a limited edition brand. Each model is designed with passion, each material is ethically sourced, and each piece is handcrafted by a team of master artisans. Thanks to the brand's signature, HoS Lock design, each necklace in the collection allows for versatility, enabling women to use a single lock for multiple necklace rows.
House of Sól's designs and the developments needed for their execution took years to perfect and are protected by copyrights and patents. Each piece is numbered and availability is limited, especially due to natural constraints. If our search for exquisite gemstones yields only enough for ten necklaces, there won't be an eleventh. The House of Sól is the new oriental work of art, and is here to stay.
Welcome to our world.
ORGANIZATION:
House of Sol Jewelry Inc
NON-DESIGN OCCUPATION:
Marketing department manager Management, direction
EDUCATION:
2015, Master of Business Administration (MBA), Sabanci University, ISTANBUL/TURKEY
2011, Political Science and Public Administration, BS, Middle East Technical University, ANKARA/TURKEY
2011, European Studies and Law, B.A.Sc., The Hague University, THE HAGUE/THE NETHERLANDS
EXPERIENCE:
Present- 2021, Founder CEO & Creative Director, House of Sól, NEW YORK/USA and ISTANBUL/Turkey
Present -2020, Advisory Council Member, Sabanci University, ISTANBUL/Turkey
Present - 2022, Author, Vogue, ISTANBUL/Turkey
2023-2020, Head of Brand & Reputation Marketing, Google, ISTANBUL/Turkey
2020-2018, Consumer Marketing and Brand & Reputation Marketing Manager, Google, ISTANBUL/Turkey
2018-2016, Brand & Reputation Marketing Manager, Google, ISTANBUL/Turkey
2016-2014, Public Policy and Economics Specialist, Turkcell Group, ISTANBUL/Turkey
2015-2014, Marketing Assosiate, Microsoft, ISTANBUL/Turkey
AWARDS:
2023, Best of the Best, The Robb Report Magazine.
The Robb Report is an American luxury-lifestyle magazine featuring products including jewelry, watches, boating, real estate, aviation, and automobiles since 1976. Every year, the magazine announces its “Best of the Best” brands across these sectors, and House of Sól has been selected as “Jewelry Brand of the Year” under Best of the Best. I am the Creative Director and designer of the brand.
PRESS APPEARANCES:
2024, House of Sol Jewelry Collection, Harper's Bazaar Magazine, Feb, Istanbul/Turkey
2024, House of Sol Jewelry Collection, Marie Claire Magazine, Jan, Istanbul/Turkey
2023, House of Sol Jewelry Collection, Time Out, Dec, Istanbul/Turkey
2023, House of Sol Jewelry Collection, The Magger, Nov, Istanbul/Turkey
2023, House of Sol Jewelry Collection, House of Coco, July, London/UK
2023, House of Sol Jewelry Collection, Robb Report Magazine, July, Istanbul/Turkey
2022, House of Sol Jewelry Collection, Sabah (National Newspaper) January, Istanbul/Turkey
2022, House of Sol Jewelry Collection, Robb Report Magazine, November, Istanbul/Turkey
2021, House of Sol Jewelry Collection, Vogue, September, Istanbul/Turkey
2021, House of Sol Jewelry Collection, World Hope Forum, September, Amsterdam /The Netherlands
2021, House of Sol Jewelry Collection, New York City Jewelry Week, September, New York/ USA
2021, House of Sol Jewelry Collection, Mercado Magazine, September, Istanbul/Turkey
2021, House of Sol Jewelry Collection, Escape, August, Istanbul/Turkey
2021, House of Sol Jewelry Collection, Hello! Magazine, August, Istanbul/Turkey
2021, House of Sol Jewelry Collection, Yuzu Magazine, July, Istanbul/Turkey
2021, House of Sol Jewelry Collection, XOXO the Mag, July, Istanbul/Turkey
2021, House of Sol Jewelry Collection, Oggusto, June, Istanbul/Turkey
2021, House of Sol Jewelry Collection, ’74 Magazine, June, Istanbul/Turkey
2021, House of Sol Jewelry Collection, BiguMugi, June, Istanbul/Turkey
ACADEMIC PUBLICATIONS:
2024, “I Am Not Only Buying Your Products, But Also My Identity”: Modern Marketing, Community Building, Customer Self-Concept and Intrinsic Value Alignment with Self-Determination Theory, Ozge Kantas, St John Fisher University, Serkan Saka, University of Illinois Chicago andNazlican Yoney, House of Sòl
LANGUAGE SKILLS:
Turkish - Native
English - Proficiency
MEMBERSHIPS & ASSOCIATIONS:
The Chartered Institute of Marketing, UK
The American Marketing Association, USA
JURY MEMBERSHIPS:
Stevie International Business Awards, served as Marketing & Creative Jury, June 2023
18th Annual Middle East & North Africa Stevie Awards, served as Marketing, Media, and Social Media Jury, December 2023
Stevie Awards For Sales & Customer Service, served as Customer Service Success Jury, February 2024
HOBBIES:
Visiting antique markets around the world, collecting French fairy tales published in the nineteenth century, and drawing pieces from a vintage cabinet of curiosities.
WEB SITE:
https://thehouseofsol.com
PORTFOLIO URL:
https://thehouseofsol.com/collections/one-of-a-kin
d-pieces
REGISTRATION DATE:
2023-04-24 22:25:57
COUNTRY/REGION:
United States of America
ACCOUNT TYPE:
Professional
Awards received by Sevim Nazlican Yoney
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The House of Sol Jewelry Lock Silver A' Design Award Winner for Jewelry Design Category in 2023 Nazlican Yoney for House of Sol |
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