Jiayi Chen is an accomplished automotive UI/UX designer specializing in next-generation Multimedia systems at Toyota Motor North America HQ in Plano, TX. With a Master's degree in Interactive Design and extensive experience in user experience research, he excels in translating ideas into reality, focusing on center stack infotainment systems, digital clusters, and AR heads-up displays. Jiayi collaborates seamlessly with multidisciplinary teams to deliver pixel-perfect designs and immersive experiences. He has a proven track record of optimizing user experiences for leading automotive brands like Ford and Toyota, contributing to the advancement of interaction design in the automotive industry.