Juergen Seidler is an engineer who learned his craft at a time when digital tools were not yet ubiquitous. He sees them as tools to simplify complex matters and prioritize emotional experiences. He lives his responsibility by combining design with resource conservation for nature and value preservation for the customer. Influenced by industries with fundamentally different understandings of customer orientation such as sports equipment, automotive, aviation, medical technology, and services, his creations are always experienced with more than one sense and integrate fully, easily, and sustainably into life.