Vibrantly illustrated packaging is used as a means to build up a recognizable, attractive brand identity for this new potato chips brand. The illustration and color combination create a lasting impression that distinguishes this healthier, non-fried potato chips product from the rest in the market. Various themes and colors are implemented to differentiate between the flavors, while iconic elements and white blank frame on the package help maintaining a unified brand identity.

Shawn Goh grew up in his grandfather's home, where he was exposed to art from a young age. Despite struggling with his grades in school, he was encouraged by his mother to pursue his passion for drawing and eventually attended art school. However, he faced setbacks when he was unable to obtain his diploma due to technical issues and struggled to find work in the field of design. Undeterred, he decided to start his own design company and eventually became one of the top 10 brand designers in Malaysia. Through hard work and determination, Shawn won numerous awards and accolades for his designs and fulfilled his dream of creating a successful brand design company that showcases the soul of Malaysian culture to the world.

SKS Food Industries (M) Sdn. Bhd. is one of the largest and oldest food manufacturers in Malaysia. With over 40 years of expertise in food manufacturing, SKS Food exports its product to over 30 countries in the world. Its quality brands and products include OMYPOP’s popcorn, Mister Coco’s coconut cookies, Wavee's non-fried popped potato chips and many more. SKS Food applies the international recognized HACCP (Hazard Analysis and Critical Control Point) system to ensure food safety. It is also ISO 22000 and Halal certified.