Every name of the paintings are mentioned 3 times in the book, in order to dig the deepest curiosity of the viewer. However, paintings are hiding on folding pages, so the viewer has to unfold every page to see what the painting with an odd title is actually about, such as "Toad's oil". "Peeking" is the main idea of the design and curiosity can drive it into "gazing".

Studio Willie Maybach is created in 2016 by Hangzhou Mobai Culture Creative Co.,Ltd. The Studio focuses on book design for both creative works or publications and printed matter. The Designer in chief has cooperation with Zhejiang University Press and has won prizes in many book design competitions. For example, The catalogue Ali Mural Painting has won the 67th Premier Print Award.