Interbrand’s design innovation has changed the game for the gum category. Rather than a pack of gum, Orbit consumers now carry a stylish accessory in their purse or pocket—an accessory that creates badge and talk value for the brand. Interbrand brought to life the idea of transformation through a cutting-edge printed overwrap, which leverages Orbit’s iconic “O” as a window to the inner envelope. Peeking through the window is any one of 30 unique patterns designed to bring Orbit’s retro-forward fashion aesthetic to life.

Interbrand, the world’s largest brand consultancy, delivers solutions that create and manage brand value and thus increase our clients’ business. Our comprehensive, integrated branding and design services guide clients in the evaluation, creation, enhancement, and management of their most valuable asset – their brands. The Cincinnati office is Interbrand’s North American Center of Excellence for Consumer Branding and Packaging Design.