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PepsiCo Design and Innovation Doritos Solid Black 2023 Food Packaging
Doritos Solid Black 2023 Food Packaging is Iron Design Award winner in 2023 - 2024 Packaging Design Award Category.
Doritos Solid Black 2023 Food Packaging

As part of Solid Black, the team ongoing Doritos initiative that supports Black innovators and changemakers, the design team has scaled annual limited edition series into a collaboration driven platform that amplifies Black artists. For the third Doritos and Solid Black series, it commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for limited-edition packaging.

Doritos Solid Black 2023 Food Packaging
PepsiCo Design and Innovation Doritos Solid Black 2023
PepsiCo Design and Innovation Food Packaging
PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.