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Paul Robb Plasma SF Typeface Design
Plasma SF Typeface Design is Bronze Design Award winner in 2021 - 2022 Graphics, Illustration and Visual Communication Design Award Category.
Plasma SF Typeface Design

Plasma is a stylistic modular font developed to give freshness to graphic projects. The font includes diverse and versatile styles of an extensive character set with over 80 alternative glyphs allowing glyph mixing, griving the typeface a unique personality. The font is perfect for branding communications giving a distinct visual balance. The Specimen book was developed as a short run for the first 20 designers to buy the font.

Plasma SF Typeface Design
Paul Robb Plasma SF
Paul Robb Typeface Design
Paul Robb design
Paul Robb design
Paul Robb

Paul Robb is a Creative Director and Type designer with over 30 years of experience, and is a Professor of Graphic design at the University of Perugia, and a Professor on the MA Brand design course of the Academia of Perugia. Since 2000 he is Creative Director for Salt&Pepper an award-winning multidisciplinary contemporary graphic design studio focused on transforming brands and businesses. Expressiveness and authenticity are the basis of his work which is completed with a balanced fusion of creative design and technology. In 2020 he started S6 Foundry which develops creative fonts by designers for designers. Based in Italy they are an independent contemporary digital type foundry crafting retail typefaces for use in digital and print applications. His work has been exhibited throughout the world and his poster designs are held in permanent museum collections. He regularly collaborates with film directors, advertising agencies, institutions, and type designers around the world.

S6 Foundry

S6 Foundry develops creative fonts by designers for designers. They are an independent contemporary digital type foundry crafting bespoke and retail typefaces for use in digital and print applications. They are represented throughout the world on the best font platforms.