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PepsiCo Design and Innovation Game Fuel PRO-AM Consumer Experience Experiential
Game Fuel PRO-AM Consumer Experience Experiential is Golden Design Award winner in 2019 - 2020 Event and Happening Design Award Category.
Game Fuel PRO-AM Consumer Experience Experiential

The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

Game Fuel PRO-AM Consumer Experience Experiential
PepsiCo Design and Innovation Game Fuel PRO-AM Consumer Experience
PepsiCo Design and Innovation Experiential
PepsiCo Design and Innovation design
PepsiCo Design and Innovation

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.