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Interview with Sanjay Newaskar Designs LLP |
Home > Designer Interviews > Sanjay Newaskar Designs LLP |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Sanjay Newaskar Designs LLP (SNDL) for A’ Design Award and Competition. You can access the full profile of Sanjay Newaskar Designs LLP by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
SNDL: I belong to a family which has a Artist background. My ancestors used to design coats of Jardosi work for all kings.
FS: Can you tell us more about your company / design studio?
SNDL: The design studio aims at giving the utmost attention to personal style and independence of expressions which are driving forces in designing. Beautiful, self- expressive homes makes one feel alive when one comes home after a long working day. We take pleasure in creating such healthy, comfortable and environmentally sensitive spaces.
FS: What is "design" for you?
SNDL: To me interior design at its best, is a synthesis of its form and function. Attention to detail is what distinguishes a quality design project. Detail doesn't only mean adding, it's also about knowing when to edit.
FS: What kinds of works do you like designing most?
SNDL: Architectural concepts, Residential, Commercial, Hospitality, or almost anything what is possible to design
FS: What is your most favorite design, could you please tell more about it?
SNDL: The project that won me a Silver A' Design Award is my most favorite design (Project Name: Shadow house). More than any other project, this one required thorough study about sunlight. Direct sunlight is harsh for the eyesight and hence the lattice work, trapezoid panels, and curtains were used in such a way that it created shadows whole day until the sun sets down. The furniture was thought of & designed in different angles that it gave a feel like Origami art. Natural Greenwall was done in the dining area, it improves air quality and energy levels. It creates a good atmosphere.
FS: What was the first thing you designed for a company?
SNDL: Residence
FS: What is your favorite material / platform / technology?
SNDL: Line Work
FS: When do you feel the most creative?
SNDL: When i am close to nature.
FS: Which aspects of a design do you focus more during designing?
SNDL: Clean and clear line work with conceptualized design. Clear circulation, maximum natural light to the spaces, while giving it an open look.
FS: What kind of emotions do you feel when you design?
SNDL: I feel refreshed. I completely involve myself in designing any project.
FS: What kind of emotions do you feel when your designs are realized?
SNDL: On top of the world!
FS: What makes a design successful?
SNDL: A strong concept, detailed drawings, personalized solutions and a good team work.
FS: When judging a design as good or bad, which aspects do you consider first?
SNDL: A good design is always innovative with technical excellence and professional integrity.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
SNDL: It is to provide innovative design with a flexible environment, inspirational spaces with clear circulation.
FS: How do you think the "design field" is evolving? What is the future of design?
SNDL: It appplies across all projects, no matter the budget, whether big or small. We first find out from our clients, as each client is unique and individual, what their current and expected needs and philosophy are, and then they work with the clients to create their personalized design. We create style of living that provides a flexible environment of flowing, well, lit, inspirational spaces that can transform the way you live. Future of design is too bright as long as professionals are involved in it.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
SNDL: We had exhibited our works in A& I Digest Design Exhibition in Pune, Maharashtra, India.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
SNDL: As I said I am inspired with different shapes of nature. As nature is full of creativity.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
SNDL: Clean and clear line work , circulation, maximum natural light to the spaces while giving it an open look.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
SNDL: Pune, Maharashtra, India. India is itself very rich in its cultural heritage. Incorporation of maximum sunlight (natural light) in all our projects is our speciality.
FS: How do you work with companies?
SNDL: We have Projects, which are handled by our company itself.
FS: Can you talk a little about your design process?
SNDL: To us interior design at its best, is a synthesis of its form and function. Attention to detail is what distinguishes a quality design project. Detail doesn't only mean adding, it's also about knowing when to edit. This applies across all projects, no matter the budget, whether big or small. We first find out from our clients, as each client is unique and individual, what their current and expected needs and philosophy are, and then they work with the clients to create their personalized design. We create style of living that provides a flexible environment of flowing, well, lit, inspirational spaces that can transform the way you live. We do believe each client deserves a space that reflects their personality and enables them to thrive in that atmosphere and that the process of creativity is a never ending journey of discovery..
FS: What are 5 of your favorite design items at home?
SNDL: Bean bag, My sketch book, Diary, Sketch pens/pencils, Hammock
FS: Can you describe a day in your life?
SNDL: I love my routine. I start my day by going for Swimming every morning. Then i go to my work place , I do Designing, sketching in the first half of the day, later i visit my projects sites for execution work, I do selection of materials. End my day again with designing part, Meetings with my team members and Clients for their requirements. Unless you work in a store, you can pretty much set your own hours. So fitting family time in isn't a problem. Nor is the grocery shopping, the gym, and the play dates.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
SNDL: The young designers observation and proportions are most important. One has to learn what he doesn't have to do, which can come up with innovative designs which helps them to design.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
SNDL: Positives: Being an interior designer means you get be creative in many ways. From the colors you get to use, to the furniture you get to add. Unless you work in a store, you can pretty much set your own hours. So fitting family time in isn't a problem. Nor is the grocery shopping, the gym, and the play dates. Negatives: The budget is always decided by the client so you would have to adjust your plans and ideas within that limited budget scope and plan all the designing and decoration according to that limitation.
FS: What is your "golden rule" in design?
SNDL: Line work.
FS: What skills are most important for a designer?
SNDL: Proportions.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
SNDL: Sketch books,. colors,pencils, Autocad. Books and Sources of inspiration: Bedmar and Shi, Daniel Lipstink, Zaha Hadid, Plasma Studio, etc
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
SNDL: It comes naturally and with good experience.
FS: How long does it take to design an object from beginning to end?
SNDL: The deadlines depend upon the size of the project and requirements of client.
FS: What is the most frequently asked question to you, as a designer?
SNDL: "How do you manage to design such good projects?"
FS: Who are some of your clients?
SNDL: Prithvi Developers, Renowned Jewellery stores in and around Pune, Renowned Builders of Pune etc
FS: What type of design work do you enjoy the most and why?
SNDL: Residential, Commercial, Hospitality, etc.
FS: What are your future plans? What is next for you?
SNDL: Want to work on International projects.
FS: Do you work as a team, or do you develop your designs yourself?
SNDL: We always work as a team.
FS: Do you have any works-in-progress being designed that you would like to talk about?
SNDL: We have several projects going on currently, each project has a different concept altogether.
FS: How can people contact you?
SNDL: Office Address: B-104,Sneh Ganga ,Next to Vega centre, Shankar Sheth Road ,Swargate, Pune - 411037, Maharashtra, India. Contact no: 9822035313 Office nos: +91 20 24448444, 40031312/16/24 Website: www.sanjaynewaskar.in Email: sanjaynewaskarr@gmail.com
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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