Avgoulakia Sales Kit by Antonia Skaraki |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Avgoulakia PRIMARY FUNCTION: Sales Kit INSPIRATION: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies. UNIQUE PROPERTIES / PROJECT DESCRIPTION: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way. OPERATION / FLOW / INTERACTION: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience. PROJECT DURATION AND LOCATION: The project began in 2018 and finished in 2019 in Athens, Greece. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Paper. Environmentally friendly. SPECIFICATIONS / TECHNICAL PROPERTIES: kit: paper, 479 x 1157 (mm) TAGS: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication RESEARCH ABSTRACT: Creative Director: Antonia Skaraki Designers: Andreas Deskas, Valia Alousi, Evri Makridis Copywriter: Sotiria Theodorou CHALLENGE: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period. ADDED DATE: 2019-11-27 13:28:04 TEAM MEMBERS (3) : Creative Director: Antonia Skaraki, Designers: Andreas Deskas, Valia Alousi, Evri Makridis and Copywriter: Sotiria Theodorou IMAGE CREDITS: A.S. Advertising, 2019 |
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| Visit the following page to learn more: http://www.avgoulakia.gr/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: ZOURAS FARM PROFILE: ZOURAS FARM is a poultry company, boasting 70 years of experience in the sector (eggs, chicks and hens). |
| AWARD DETAILS | |
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Avgoulakia Sales Kit by Antonia Skaraki is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Antonia Skaraki. · Click here to register inorder to view the profile and other works by Antonia Skaraki. |
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