Songhua River Rice Rice Package by 33 and Branding Co., Ltd. |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Songhua River Rice PRIMARY FUNCTION: Rice Package INSPIRATION: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral. OPERATION / FLOW / INTERACTION: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense. PROJECT DURATION AND LOCATION: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 210mm x Depth 40mm x Height 160mm TAGS: Package，China，Ri RESEARCH ABSTRACT: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing. CHALLENGE: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off. ADDED DATE: 2019-07-29 08:38:06 TEAM MEMBERS (4) : Xiaowei Zhang, Jing Xu, Zengwei Qin and Jingyan Li IMAGE CREDITS: Main Image: Photographer Jing Xu, Songhua River, 2019. Image #1: Photographer Jing Xu, Songhua River, 2019. Image #2: Photographer Jing Xu, Songhua River, 2019. Image #3: Photographer Jing Xu, Songhua River, 2019. Image #4: Photographer Jing Xu, Songhua River, 2019. PATENTS/COPYRIGHTS: Copyrights belong to 33 and branding, 2019. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: SOURCEAGE PROFILE: SOURCEAGE pays attention to the food safety of Chinese people. They only provide safe food. They are a company combining experience store and Internet. They are the first "safe food operation platform" in China. "Safety, health and brand" are three key words of their company. They are an entrepreneurial company. In China, they can grow and improve rapidly in terms of professional knowledge, management, operation and Internet. Their founding team is from Beijing and excellent management talents from Listed Companies in China. They are committed to growing into a company closely related to people's lifestyle in the future and to growing into a leader in safe food in China. If you love rural life, you are concerned about safety and health, and you want to grow rapidly, their food is a good choice. |
| AWARD DETAILS | |
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Songhua River Rice Rice Package by 33 and Branding Co., Ltd is Winner in Packaging Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with 33 and Branding Co., Ltd.. · Click here to register inorder to view the profile and other works by 33 and Branding Co., Ltd.. |
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