Hans Gretel Packaging by Antonia Skaraki

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DESIGN DETAILS
DESIGN NAME:
Hans Gretel

PRIMARY FUNCTION:
Packaging

INSPIRATION:
Influenced by fairy tales, stories and myths, the designers wanted to use dreamy patterns, bold colors and maximal design elements to create eye-catching visuals, trigger indulgence and turn consumers into adventurous travelers in a land of sweetness.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
There is no magic formula for the creation of a powerful packaging design. But with some harmonious and positive vibes, the designers managed to promote the uniqueness of the brand and travel everyone to a fairy-tale world. Because we all want to hold a tempting cup and an enchanting bag with dreamy patterns. We all want to carry a piece of magic with us!

OPERATION / FLOW / INTERACTION:
The packaging managed to turn consumers into adventurous travelers to a magic land of sweetness.

PROJECT DURATION AND LOCATION:
The project started in February 2018 and finished in December 2018 in Athens, Greece.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
CMYK offset printing.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Ice-cream cones: 35,5 cm x 31 cm ice-cream cups: 150 / 230 / 280 ml Kinder Box: 10 cm x 10 cm x 8 cm Candy House Box big: 14 cm x 7 cm x 14 cm Candy House Box small: 7 cm x 7 cm x 14 cm Fringe Ribbons: 29 cm x 41 cm

TAGS:
HansGretel, packaging, design, fairy tales, magic, candy, sweets, sweetness, joy

RESEARCH ABSTRACT:
In the design research, stories, fairies tales and myths about sweet delicacies and the little joys of life were the epicenter!

CHALLENGE:
The challenge was to create packages that would attract all consumers and make them believe that you are never too old to believe in magic!

ADDED DATE:
2019-02-27 16:55:11

TEAM MEMBERS (3) :
Creative Director: Antonia Skaraki, Designer A: Evri Makridis and Designer B: Andreas Deskas

IMAGE CREDITS:
Antonia Skaraki, 2018.

Visit the following page to learn more: http://bit.ly/2Vy03nZ


CLIENT/STUDIO/BRAND DETAILS
NAME:
Hans % Gretel

PROFILE:
Hans & Gretel is a candy store located at the heart of Athens Greece.



NOMINATION DETAILS

Hans Gretel Packaging by Antonia Skaraki is a Nominee in Packaging Design Category.

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AWARD DETAILS

Hans Gretel Packaging by Antonia Skaraki is Winner in Packaging Design Category, 2018 - 2019.



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