Pepsi x Shanghai Fashion Wk SS17 Ltd Ed Aluminum Can Graphics by PepsiCo Design and Innovation

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DESIGN DETAILS
DESIGN NAME:
Pepsi x Shanghai Fashion Wk SS17 Ltd Ed

PRIMARY FUNCTION:
Aluminum Can Graphics

INSPIRATION:
This limited edition can for Shanghai Fashion Week Spring/Summer 2017 celebrates the collaboration between the fashion world and Pepsi's "Live for Now" spirit.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Evocative of fresh summer retreats, tropical and palm leaves are set on the periphery of a pink flesh-toned background. The leaves part to reveal the Pepsi logo, encapsulating the Spring/Summer vibe and placing Pepsi at the intersection of fashion, lifestyle and the everyday. The can is transformed into an accessory of style accessible to all.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
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CHALLENGE:
-

ADDED DATE:
2017-02-28 15:56:52

TEAM MEMBERS (1) :


IMAGE CREDITS:
PepsiCo Design and Innovation, 2016.



CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
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NOMINATION DETAILS

Pepsi X Shanghai Fashion Wk Ss17 Ltd Ed Aluminum Can Graphics by Pepsico Design and Innovation is a Nominee in Packaging Design Category.

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AWARD DETAILS

Pepsi X Shanghai Fashion Wk Ss17 Ltd Ed Aluminum Can Graphics by Pepsico Design and Innovation is Winner in Packaging Design Category, 2016 - 2017.



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