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OMNI CLIP Sustainable Shoe Holder by Young Joo Tak

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DESIGN DETAILS
DESIGN NAME:
OMNI CLIP

PRIMARY FUNCTION:
Sustainable Shoe Holder

INSPIRATION:
OMNICLIP is a sustainable packaging and product design to address the sustainability issue by using less material for more use. Made of pulp and plastic bag, OMNICLIP can be reused or recycled unlike other shoe boxes. shoe box + tissue paper + paper pulp + plastic bag: getting rid of other packaging supplies replaced by Omniclip. It is easier inventory for employees at store or customers to keep and reuse the packaging as display and without trashing all packaging after purchase.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Sustainable Branding, Packaging, and Product Design The new shoe packaging "OMNI CLIP" offers a systematic display of shoe products that satisfies customer's needs instantly. The redesign is practical and environmentally friendly. It is a packaging method that eliminates boxes, tissue paper, and plastic bags, which helps preserve the environment and simplify your life. Less material, more use. The form functions as plastic bag, shoe box, paper pulp, and tissue paper. Made of 100% recycled PETG material, the clip is reusable. The curve of the clip holds shoe and replaces box. It makes inventories easier. OMNIclip produces 11 times less volume of trashes compare to current shoe boxes. OMNIclip enhances breathability by allowing air to flow through like in tunnel that it helps shoes to keep fresh and last longer.

OPERATION / FLOW / INTERACTION:
OMNICLIP was designed on a feature-by-feature basis to fully address both display needs and sustainability concerns. By enhancing convenience of shoe packing and display, it satisfies both shoe shop employees and customers when packing/unpacking, carrying, and displaying shoes. Less material used in producing OMNICLIP saves the cost as well as the environment. OMNICLIP is a new concept of shoe packing, which offers various benefits to various beneficiaries.

PROJECT DURATION AND LOCATION:
At a shoe shop, it is often the case that an employee brings several shoe boxes to a customer at a time for his/her selection. It takes time for an employee to find the requested shoes, gather all shoe boxes, and pack and repack them. The new shoe packaging "OMNI CLIP" is a packing method which offers a systematic display of shoe products and eliminates boxes, tissue paper, and plastic bags from conventional shoe boxes. It is environmentally friendly by reducing significantly the volume of trash from show box and utilizing 100% recycled PETG material and reusable clip.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
recycled 100% P.E.T.G. and also can be produced into packaging color and design choices itself.

SPECIFICATIONS / TECHNICAL PROPERTIES:
12"x.5"x5" reduces trash volume 12 times of trash volume compare to regular shoe box.

TAGS:
omniclip, packaging, sustainability

RESEARCH ABSTRACT:
OMNICLIP was also designed to increase visibility of shoe products, enhance display space efficiency, and save costs in producing shoe boxes. Without conventional type of boxes, OMNICLIP offers customers immediate visibility of shoe products from the display rack. After purchase, customers can display their favorite shoes tidily and visibly at home. Its light-weight slimmer design with a convenient grip for display allows more products to be displayed in less space. The sturdy design made of less material significantly reduces production cost for conventional shoe box. In addition, OMNIclip enhances breathability of displayed shoes by facilitating airflow through the tunnel-like design, which helps shoes keep fresh and last longer.

CHALLENGE:
Since the existing, conventional shoe boxes do not offer immediate visibility, it is more likely that a shoe shop employee cannot find a wrong pair of shoes stored in a box, which is often the case. This inconvenience does not simply aggravate the labor of the employee. In a worst case scenario, a customer will also end up finding her having purchased a wrong pair of shoes when reopening the shoe box at home. Even after a successful purchase of shoes, a customer may find another problem with the conventional shoe box—a big volume of wastes. According to my research interview, people did not keep the shoe boxes at home. In most cases, shoe boxes were dumped in the garbage as they are, causing a big volume of wastes. In this inconvenience and inefficiency were found a huge design opportunity.

ADDED DATE:
2013-04-23 01:32:01

TEAM MEMBERS (1) :
Jung Jun Hwang

IMAGE CREDITS:
self made photo taken

Visit the following page to learn more: http://www.eunicetak.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Nike

PROFILE:
Sustainable shoe box packaging redesign Nike, Inc. (/ˈnaɪki/ or /ˈnaɪk/) is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area, and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world's largest suppliers of athletic shoes and apparel[3] and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.7 billion, making it the most valuable brand among sports businesses.[4] The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight,[1] and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike (Greek Νίκη, pronounced [nǐːkɛː]), the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and subsidiaries including Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008, and previously owned Cole Haan and Umbro.[5] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.

NOMINATION DETAILS

Omni Clip Sustainable Shoe Holder by Young Joo Tak is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Omni Clip Sustainable Shoe Holder by Young Joo Tak is Silver A' Design Award Winner in Packaging Design Category, 2013 - 2014.



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