Klaipeda City 760-th anniversary
Calligraphy as an art form.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Klaipeda is the third largest city in Lithuania with a long history, situated next to the Baltic Sea. Getting an inspiration from calligraphy we designed the whole anniversary visual identity system: slogan “Klaipeda - City of Good Winds”, logotype, promo and representational materials, Klaipeda historical panorama, kinetic spatial composition “Klaipeda. 1252-2012 Historic Pendulum” as well as an interactive composition which metaphorically was called “Birds Chirping”.
About "Klaipeda" logotype.
Merging the words “City”, “Wind”, “Calligraphy”, “Anniversary” we designed a logotype – an attractive, vivid, emotion-rich, freestyle calligraphically written and digitized “Klaipeda” name. The official Klaipeda City heraldry red/yellow color palette was used as the main Klaipeda 1252-2012 visual identity color.
Personally, we could compare it to jazz, with its continuous pulsation, rhythmic improvisation, expression, joy and a kind of freedom. We tried to find the proper balance between harmony, action and expressivity. It reflects optimistic emotions through attractiveness, visuality and style.
OPERATION / FLOW / INTERACTION:
Please see SPECIFICATIONS/TECHNICAL PROPERTIES
PROJECT DURATION AND LOCATION:
Duration: The project started in May and finished in September 2012
Location: Klaipeda City Center, Renaissance Square, Arts yard etc.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
2D & 3D Software (Adobe Creative Suite, 3D Studio Max, V-Ray), Wide-format printing (VersaWorks RIP), Prototyping controllers, (29) Servo engines 180/360 degree, Proximity sensors, Plastic sculpture forms (birds & elements), LED lights, Audio sound effects, Modular constructions etc.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Kinetic spatial composition “Klaipeda. 1252-2012 Historic Pendulum”- It’s a specific kinetic pendulum that symbolizes the historical time count. (Due to the wind gusts central part moves from one side to another) It’s the main spatial composition that attracts street theatres, dancers as well as poets. Dimensions: H-12m, W-6x6m; Technology: LED lights, Audio/Sound, Metal construction etc.
Klaipeda historical panorama – Using photomontage technology we developed an attractive historical panorama in which we introduced Klaipedians from past times and nowadays.
Dimensions: H-3m, W-18m; Technology: 2D-3D Software (Adobe Creative Suite, 3D Studio Max, V-Ray, VersaWork RIP), Wide-format printing, Aluminum construction etc.
“Birds Chirping” – It’s an interactive kinetic composition, which we developed as a minimized, symbolic vision of Klaipeda City. Each “nesting-box” we represented as a personified culture and business object. Here You could see the personas of the most successful Klaipedians.
Each “nesting-box” has a powerful servo engine and a proximity sensor, electronics, due to the interaction with spectator composition constantly modifies, plays sound system automatically recites poetry. Dimensions: H-4m., W-3x6m; Technology: Prototyping controllers, (29) Servo engines 180/360 degree, Proximity sensors, Plastic sculpture forms (birds & elements), LED lights, Audio sound effects, Modular constructions etc. Project by KLEMENCOV GROUP team: Ilja Klemencov, Anatoly Klemencov, Roman Klemencov
Klaipeda City, Anniversary, Visual Identity, Calligraphy, 1252-2012, KLEMENCOV GROUP
It was so important to develop right visual idea, to find expression, to combine the quantity and quality, historical aspect, set priority as well as to purposely convey the emotion of the content.
TEAM MEMBERS (3) :
Roman Klemencov, Ilja Klemencov and Anatoly Klemencov
Roman Klemencov, KLEMENCOV GROUP, 2012.