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Beertone Beer Color Swatches by Alexander Michelbach & Daniel Eugster

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DESIGN DETAILS
DESIGN NAME:
Beertone

PRIMARY FUNCTION:
Beer Color Swatches

INSPIRATION:
As beer enthusiasts and color lovers we thought why there's no beer guide that presents beers around with focus in their colors, at that point we started the development from Beertone.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Beertone is the first Beer Reference Guide based on Beer colors.

OPERATION / FLOW / INTERACTION:
We want to spread the beer and color culture further and at the same time create the surprise effect to a friend that is designer and get Beertone as a gift, something that will never waited for.

PROJECT DURATION AND LOCATION:
Project Started in October 2012 and still Running

FITS BEST INTO CATEGORY:
Idea Design

PRODUCTION / REALIZATION TECHNOLOGY:
Paper: Cover- Algro Design Card 360g/m2 Content Pages: Rebello 200g/m2 Plastic button to keep it like a fan.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The Beertone chart has a Beer Glass form, with 17,5cm height and 5,5cm width.

TAGS:
Beer, Color, Chart, Swatches, Hue

RESEARCH ABSTRACT:
We both work with colors for an advertising agency in Switzerland, in the creative depatment, but in our free time we are always looking for new challenges and ideas and thats when decided to invest our time in a simple idea, that a lot of people will like and share, Beertone was born.

CHALLENGE:
The different Beer Color scales and brands made the whole project a big challenge. First to collect and organize all information, find the different beers around the country and test each one to get the best results and the same time the online presence management.

ADDED DATE:
2013-02-07 12:59:58

TEAM MEMBERS (2) :
Alexander Michelbach and Daniel Eugster

IMAGE CREDITS:
Alexander Michelbach & Daniel Eugster, 2012.

Visit the following page to learn more: http://www.beertone.ch
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Beertone

PROFILE:
We are two friends that decided to create something together and with Beertone we are trying to make our dream real.

NOMINATION DETAILS

Beertone Beer Color Swatches by Alexander Michelbach & Daniel Eugster is a Nominee in Idea Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Alexander Michelbach & Daniel Eugster when results are announced.
AWARD DETAILS

Beertone Beer Color Swatches by Alexander Michelbach & Daniel Eugster is Platinum A' Design Award Winner in Idea Design Category, 2012 - 2013.

· Read the interview with designer Alexander Michelbach & Daniel Eugster for design Beertone here.

· Press Members: Click here to request a exclusive interview about Beertone Beer Color Swatches from Alexander Michelbach & Daniel Eugster.

· Click here to register inorder to view the profile and other works by Alexander Michelbach & Daniel Eugster.
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