A-Design Award and Competition

THE AWARD
CATEGORIES
REGISTRATION
SUBMIT YOUR WORK
ENTRY INSTRUCTIONS
TERMS & CONDITIONS
PUBLICATIONS
DATES & FEES
METHODOLOGY
CONTACT
WINNERS
PRESS ROOM
GET INVOLVED
DESIGN PRIZE
DESIGN STORE
 
THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS

S4nity S4 ident Brand Identity by Creativitea Design Studio

Home > Winners > #25117


DESIGN DETAILS
DESIGN NAME:
S4nity S4 ident

PRIMARY FUNCTION:
Brand Identity

INSPIRATION:
We looked at iconic robots that provoked an emotional response, such as R2 D2 and Johnny 5..

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
We sought to differentiate S4nity from other I.T. companies by designing a visually engaging brand using the platform a of a lovable and recognizable mascot, in the shape of S4.

OPERATION / FLOW / INTERACTION:
We designed S4 to have a personality that helps convey what can be a daunting and completed subject matter into a friendly and understandable context.

PROJECT DURATION AND LOCATION:
The project began in November 2011 in the Guildford studio of Creativitea. The design process is ongoing.

FITS BEST INTO CATEGORY:
Movie and Animation Design

PRODUCTION / REALIZATION TECHNOLOGY:
The original concept started out with the traditional ink to paper, fleshing out shapes and designs for S4. Once this process was completed a mored defined character sheet was produced, showing different characteristics of S4's expressions and body parts. A computer generated model was built, texture's and ringing being applied to bringing S4 to life in a 3D environment.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Character design, Mascot, 3D animation, Animation, Ident,

RESEARCH ABSTRACT:
-

CHALLENGE:
The challenge was achieving an engaging brand which transcends into a dynamic visual, bringing interest to a subject matter that at times can be complex and dull to communicate, whilst delivering the values and technological knowhow behind S4nity. Our answer to the challenge....S4, the S4nity mascot and brand's spokesperson.

ADDED DATE:
2012-02-23 08:10:46

TEAM MEMBERS (3) :
Roberto Acuna., Adam Zygadlo. and Rik Barwick.

IMAGE CREDITS:
Creativitea Design Studio, 2011.

VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
S4nity

PROFILE:
-

NOMINATION DETAILS

S4nity S4 Ident Brand Identity by Creativitea Design Studio is a Nominee in Movie and Animation Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Creativitea Design Studio when results are announced.
AWARD DETAILS

S4nity S4 Ident Brand Identity by Creativitea Design Studio is Platinum A' Design Award Winner in Movie and Animation Design Category, 2011 - 2012.



· Press Members: Click here to request a exclusive interview about S4nity S4 ident Brand Identity from Creativitea Design Studio.

· Click here to register inorder to view the profile and other works by Creativitea Design Studio.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Login to Comment | View Press-Release | Press Kit
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
HOMEPAGE | SITEMAP | JURY | VOTING SYSTEM | EVALUATION CRITERIA | METHODOLOGY | BENEFITS FOR WINNERS | BENEFITS FOR SPONSORS | PRESS-KITS | NEWSLETTER | RESOURCES | DOWNLOADS | DATES | FEES | PAYMENT | WINNERS SERVICES | TRENDS | RANKINGS | DESIGNER PROFILES | SUPPORT | PRIVACY POLICY | PAYMENT METHODS | THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS | DATES & FEES | ELIGIBILITY | DESIGN REPORTS | MUSEUM OF DESIGN | GROUPS | INSTITUTIONS | COMPANIES | WINNER DESIGNS | SOCIAL TOOLS | BENEFITS | SPONSOR AN AWARD | CUSTOM COMPETITIONS | LIST OF COMPETITIONS | SPONSORED COMPETITIONS .
Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |