S4nity S4 ident
We looked at iconic robots that provoked an emotional response, such as R2 D2 and Johnny 5..
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
We sought to differentiate S4nity from other I.T. companies by designing a visually engaging brand using the platform a of a lovable and recognizable mascot, in the shape of S4.
OPERATION / FLOW / INTERACTION:
We designed S4 to have a personality that helps convey what can be a daunting and completed subject matter into a friendly and understandable context.
PROJECT DURATION AND LOCATION:
The project began in November 2011 in the Guildford studio of Creativitea. The design process is ongoing.
FITS BEST INTO CATEGORY:
Movie and Animation Design
PRODUCTION / REALIZATION TECHNOLOGY:
The original concept started out with the traditional ink to paper, fleshing out shapes and designs for S4. Once this process was completed a mored defined character sheet was produced, showing different characteristics of S4's expressions and body parts. A computer generated model was built, texture's and ringing being applied to bringing S4 to life in a 3D environment.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Character design, Mascot, 3D animation, Animation, Ident,
The challenge was achieving an engaging brand which transcends into a dynamic visual, bringing interest to a subject matter that at times can be complex and dull to communicate, whilst delivering the values and technological knowhow behind S4nity. Our answer to the challenge....S4, the S4nity mascot and brand's spokesperson.
TEAM MEMBERS (3) :
Roberto Acuna., Adam Zygadlo. and Rik Barwick.
Creativitea Design Studio, 2011.