Y Design Visual Identity by Yunnan Tech and Business University |
Home > Winners > #161257 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Y Design PRIMARY FUNCTION: Visual Identity INSPIRATION: This design is inspired by the 72 changes of the Monkey King in the famous Chinese novel "Journey to the West", and 72 variations are designed for the logo. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric "Y" letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces. OPERATION / FLOW / INTERACTION: Drawing a box along the Y axis with structural lines, and duplicating the same box on the X and Z axes, so that the endpoints of the three boxes overlap completely, you can form a geometric "Y" letter on a projection surface. Just change the way the endpoints overlap some of the segments to form different occlusions. PROJECT DURATION AND LOCATION: The project started in March 2023 in Kunming and finished in May 2023 in Kunming FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect. SPECIFICATIONS / TECHNICAL PROPERTIES: This VI design is mainly used in studio supplies, and is made according to regular sizes. TAGS: Variable, Studio, Monkey King, Optical Illusion, Y RESEARCH ABSTRACT: Through creative methods such as brainstorming, a variety of modeling semantics with variability were selected. In the end, the 72 changes of Monkey King were chosen, mainly considering that in the Chinese Chinese context, users are easy to decode graphics. CHALLENGE: The biggest challenge of this design was to create a variable character from a simple Y element. ADDED DATE: 2024-03-28 23:06:31 TEAM MEMBERS (3) : Liu Kaiyi, Li Yingxing and Zhang Weiwei IMAGE CREDITS: Optional Image #3: Illustrator LinHai, Texture, 2023. |
||||
| Visit the following page to learn more: https://mp.weixin.qq.com/s/oHKjR9ofZPdy4 |
|||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Yunnan Tech and Besiness University PROFILE: Yunnan Technology and Business University (YTBU)is a first private-run university fully accredited by the PRC Ministry of Education. Located in Kunming city in the southwestern province of Yunnan. The University boasts a beautifully landscaped campus of around two hundred acres. |
| AWARD DETAILS | |
 |
Y Design Visual Identity by Yunnan Tech and Business University is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Yunnan Tech and Business University. · Click here to register inorder to view the profile and other works by Yunnan Tech and Business University. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Yunnan Tech and Business University's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.
  |
 |
