China In The Classics Cultural Program by Zhou Haiwen, Che Shilong and Guo Cheng |
Home > Winners > #159836 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: China In The Classics PRIMARY FUNCTION: Cultural Program INSPIRATION: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories. UNIQUE PROPERTIES / PROJECT DESCRIPTION: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics. OPERATION / FLOW / INTERACTION: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed. In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance. PROJECT DURATION AND LOCATION: The project started in 2022 in China, and is still promoted and distributed. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics. SPECIFICATIONS / TECHNICAL PROPERTIES: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper. TAGS: China, Classics, Heritage, Culture, Creativity RESEARCH ABSTRACT: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. CHALLENGE: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books. ADDED DATE: 2024-02-28 10:39:21 TEAM MEMBERS (1) : Zhou Haiwen, Che Shilong, Guo Cheng IMAGE CREDITS: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: China Global Television Network Co., Ltd. PROFILE: "China Global Television Network, or CGTN, is an international media organization launched on December 31, 2016. It aims to provide global audiences with accurate and timely news coverage as well as rich audiovisual services, promoting communication and understanding between China and the world, and enhancing cultural exchanges and mutual trust between China and other countries. Headquartered in Beijing, CGTN has three production centers, located in Nairobi, Washington D.C. and London, all staffed with international professionals from around the world. Adhering to the principles of objectivity, rationality and balance in reporting, CGTN endeavors to present information from diverse perspectives." |
| AWARD DETAILS | |
 |
China in The Classics Cultural Program by Zhou Haiwen, Che Shilong and Guo Cheng is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Zhou Haiwen, Che Shilong and Guo Cheng. · Click here to view the profile and other works by Zhou Haiwen, Che Shilong and Guo Cheng. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Zhou Haiwen, Che Shilong and Guo Cheng's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.
  |
 |
