Chilled Milk Packaging by Kazuo Fukushima and Aya Tanaka |
Home > Winners > #159679 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Chilled Milk PRIMARY FUNCTION: Packaging INSPIRATION: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience. OPERATION / FLOW / INTERACTION: First, analyze the market and understand the current situation Next, perform target analysis to verify what kind of design consumers want. Third, brand analysis, analyze how it has advantages over competing products. Fourth, develop creative ideas. Fifth, Start the design. Make it an original design. Sixth, sample check, color check, etc. Finally, check the finished product. PROJECT DURATION AND LOCATION: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process. Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour. SPECIFICATIONS / TECHNICAL PROPERTIES: Surface : matte. bottle material: recyclabled paper Cap material: plastic 900ml: Width 70mm x Depth 70mm x Height 232mm 400ml: Width 70mm x Depth 70mm x Height 140mm TAGS: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton RESEARCH ABSTRACT: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market. CHALLENGE: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch. ADDED DATE: 2024-02-28 02:23:55 TEAM MEMBERS (3) : Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua IMAGE CREDITS: Photographer: Zhu Jie PATENTS/COPYRIGHTS: Copyrights belong to Meiji China Investment Co.,Ltd. 2023. |
||||
| Visit the following page to learn more: https://www.meiji.com.cn | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Meiji China Investment Co.,Ltd. PROFILE: Established in January 2019. In January 2022, the integrated business unit will be integrated, and the Chinese dairy product business, skillful dry business, snow cake business, and food business department will be integrated. Meiji Group aims to provide more quality products to Chinese consumers, so as to contribute to Chinese consumers healthy and wealthy eating habits. |
| AWARD DETAILS | |
 |
Chilled Milk Packaging by Kazuo Fukushima and Aya Tanaka is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Kazuo Fukushima and Aya Tanaka. · Click here to register inorder to view the profile and other works by Kazuo Fukushima and Aya Tanaka. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Kazuo Fukushima and Aya Tanaka's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
