Omni Chang’An Site Concept Show Cultural Travel Performance by Funshine Culture Group Co., Ltd.

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DESIGN DETAILS
DESIGN NAME:
Omni Chang’An Site Concept Show

PRIMARY FUNCTION:
Cultural Travel Performance

INSPIRATION:
As the chief director Mr. Zhang Yimou shares the core idea: Xi’an links with the rest of the world, the present, the future and the past in the form of conceptual, ideological performance, combined with the distinctive stage design and the rendering of technological elements. The way to express beyond physical space on the stage of this time-honored ancient city spans 5,000 years of history.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Omni Chang’An is China's first large-scale site-specific conceptual theatre, a whole piece of stage performance based on the intangible cultural heritages of Shaanxi and driven by the most state-of-the-art stage technology. The theatre is composed of 8 original parts carried in different dimensions and styles, Heming (Harmony), Nichang (The Rainbow Skirt), Yingren (The Imagined Man), Wanxiang, Chang’an, Chongyuan (The Reunion), Gongsheng (Interdependence), and Chuanqi (The Legend).

OPERATION / FLOW / INTERACTION:
In more than 700 sessions convened by over 300 members of the programming team to discuss how to create the work, 35 packages of creative programs were submitted, and more than 5,000 visual design drafts were prepared. After more than 80,000 hours of production and rendering, hundreds of rehearsals were conducted by an ingenious combination of 7 traditional non-heritage artistic means and over 20 kinds of stage technological means, until the desired results are attained.

PROJECT DURATION AND LOCATION:
The creation team was formed in July 2022 and after more than 500 days of creation, the premier show staged on 15 October 2023, and the formal show was opened to the public on 9 November 2023 in Xi’an, China.

PRODUCTION / REALIZATION TECHNOLOGY:
The theatre is composed of 8 original parts, Heming (Harmony), Nichang (The Rainbow Skirt), Yingren (The Imagined Man), Chang’an, Chongyuan (The Reunion), Gongsheng (Interdependence), and Chuanqi (The Legend). Over 20 kinds of advanced stage technological means are leveraged, including but not limited to, matrix screen, wall projection, elevating stage, holographic projection, mechanical arm, photo shooting and video recording, and stage mechanisms developed in-house.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The performance lasts 90 minutes Fewer than 150 people performed

TAGS:
Cultural Heritages, Performance, Stage, Technology, Creative Idea

RESEARCH ABSTRACT:
What the community currently demands for cultural experiences tend to be personalized and diversified, and traditional culture needs to attract the attention of modern viewers, especially younger viewers. This show opens up a new way to transmit and develop traditional culture, and further provides a new field where traditional art infuses with modern technology. This crossover innovation is expected to herald an important trend in the field of culture and art.

CHALLENGE:
How to reconcile traditional culture with modern technology, design the creative way of presentation, and make sure that viewers would understand and accept this new form of performing are considered the most challenging part of working out Omni Chang’An.

ADDED DATE:
2024-02-26 08:51:15

TEAM MEMBERS (23) :
ZHANG YIMOU CHIEF DIRECTOR, SHAXIAOLAN CHIEF PRODUCER PANG LIWEI OPERATIONS DIRECTOR WU YAN PRODUCER, WANG XING ASSOCIATED DIRECTOR, XU JUNRUI LITERARY SCEENWVRITER, YANG QIAN VISUAL EFFECT SUPERVISOR, HAN HAIBIN CHIEF STAGE DESIGNER ZHAO XUAN CHIEF COORDINATOR, Yang Rong Chapter Director of Resonance, Zhang XingChapter Director of Mantle, Wang XingChapter Director of "Shadows”, Huang HuiChapter Director of Whole, Li ChaoChapter Director of Chang’an, Ou SiweiChapter Director of Restoration, Yang QianChapter Director of“Harmony”, Cai CanhuangChapter Director of Legends, Lighting Instructor: Zhang Shunchang, Chief Lighting Designer: Zhang Tao, Hu Yang, Chief Projection Designer: Wang Yanlong, Xiao Yong, Chief Styling Designer: Jia Lei, Technical Director: Li Jian, Chen Zimin, Performance Coordinator: Wang Huixian, Qu Wei, Kim Noah(Korea)Director Coordinator: Niu Xiaoning, An Ran, Wang Xinyu, Chen Kang, Zhang Chao, Liu Yang, Wang Zhizhao, Liu Haoyi, Kim Noah, Stage Manager: Li Wenlong and Business Coordinator: Zhou Qingping

IMAGE CREDITS:
Funshine Culture Group Co., Ltd., 2023.

Visit the following page to learn more: https://weibo.com/tv/show/1034:49835635364987 94


CLIENT/STUDIO/BRAND DETAILS
NAME:
Funshine Culture Group Co., Ltd.

PROFILE:
Mr. Sha Xiaolan is the president and chief designer of the company. As an industry group for innovative cultural and technological performing arts, the group specializes in cultural performing arts, innovative cultural tourism, and interactive entertainment technology, and adheres to the business philosophy of “creative idea renders out the beauty of China”, in order to tell a good story of China. Upholding the glory of "serving two Olympic games ", Funshine Culture is intended to create a work that signifies China's performance standards, makes creative idea render out the beauty of China, figures out how to blend the performing arts technology with Chinese culture and go beyond it, and builds the world’s leading brand in performing arts technology.



NOMINATION DETAILS

Omni Chang’an Site Concept Show Cultural Travel Performance by Funshine Culture Group Co., Ltd is a Nominee in Cultural Heritage and Culture Industry Design Category.

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AWARD DETAILS

Omni Chang’an Site Concept Show Cultural Travel Performance by Funshine Culture Group Co., Ltd is Winner in Cultural Heritage and Culture Industry Design Category, 2023 - 2024.



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