Lax Branding by Jonathan Ramirez and Juliana Betancur |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Lax PRIMARY FUNCTION: Branding INSPIRATION: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation. OPERATION / FLOW / INTERACTION: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC. PROJECT DURATION AND LOCATION: Strategy; one week Creativity: 2 weeks Designing: 1 Week FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop SPECIFICATIONS / TECHNICAL PROPERTIES: The sizes depend of the media where it is applied TAGS: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch RESEARCH ABSTRACT: This passed trhough 3 steps 1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery 2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history 3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols CHALLENGE: Craft something distinctive that articulates the technology, costumer care and digitalization ADDED DATE: 2024-02-24 02:22:22 TEAM MEMBERS (3) : Directora Creativa: Juliana Betancur, Head of Art: Jonathan Ramirez and Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango IMAGE CREDITS: Directora Creativa: Juliana Betancur Head of Art: Jonathan Ramirez Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango |
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| Visit the following page to learn more: https://wnd.studio/blogs/branding/lax | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Written and Drawn Studio PROFILE: A creative Studio where artistic synergy thrives beyond conventional boundaries. Within this dynamic Studio, talent seamlessly blends into vibrant artistic skills. As a wordsmith with an advertising background, I craft poetic tales through upcoming books and vivid mixed-media paintings, bursting with exuberance and storytelling depth. Drawing inspiration from urban art and the raw beauty found within unexpected places, my illustrations span various mediums, offering a unique perspective on reality. Written and Drawn specializes in branding, visual identity, logos, and design, bringing narratives to life through captivating visual storytelling. With a shared passion for exploring cities, capturing the essence of each locale, and translating these experiences into captivating visual narratives, Written and Drawn isn't just an individual; it's a celebration of the beautiful intersection between literature, art, branding, and design. |
| AWARD DETAILS | |
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Lax Branding by Jonathan Ramirez and Juliana Betancur is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Jonathan Ramirez and Juliana Betancur. · Click here to view the profile and other works by Jonathan Ramirez and Juliana Betancur. |
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