751 International Design Festival Exhibition by Di Lu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: 751 International Design Festival PRIMARY FUNCTION: Exhibition INSPIRATION: The theme for the Beijing 751 International Design Festival, inspired by gravity, symbolizes the pull of heritage and the push towards innovation. Research in color theory and geometric symbolism shaped a visual identity that bridges design's past and future. This concept aims to engage and reflect on the enduring impact of culture on design evolution, encapsulating the cyclical nature of innovation within a timeless narrative. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Beijing 751 International Design Festival's identity uses gravity as a metaphor for heritage, blending blue, grey, and pink to symbolize continuity. Geometric shapes and color gradients emphasize themes of return and innovation, making it visually compelling and symbolically rich. This design uniquely combines aesthetic appeal with cultural insight, creating a memorable and meaningful identity. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project was exhibited in Beijing from September 27, 2023, to October 6, 2023. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The 2023 Beijing 751 International Design Week showcased a unique interactive circular invitation that dynamically unveils event specifics upon rotation, promoting hands-on interaction. This tactile feature, crafted using precision die-cutting techniques and durable materials, reinforces the festival's integration of simplicity, functionality, and user-oriented design principles. It serves as a prime example of our methodology, aimed at crafting accessible and compelling design encounters that align with the festival's ethos of innovation. SPECIFICATIONS / TECHNICAL PROPERTIES: The size may vary because there are different types of products. TAGS: Design Festival, Poster, Visual Design, Digital Design, Beijing, Visual System RESEARCH ABSTRACT: For the 2023 Beijing 751 International Design Week, our research was methodologically diverse and aimed at seamlessly integrating design with cultural heritage. Our objective was to delve into the role of design as a bridge between the past and the present. Employing a combination of historical analysis and contemporary design trends, we conducted archival research, case studies, and design prototyping. Tools such as Adobe Illustrator and Photoshop were instrumental in visualizing our findings. Collaborating with designers, cultural experts, and the community provided us with a comprehensive perspective. The results underscored a strong inclination towards designs that articulate cultural narratives, leading us to adopt a theme inspired by gravity. These insights significantly influenced the festival's approach, highlighting the pivotal role of design in the preservation of societal heritage and urging businesses to recognize the historical significance of design. CHALLENGE: The primary challenge during the Beijing 751 International Design Week revolved around crafting a visual identity that resonated with both the general public and professional designers. Striking a delicate balance between broad appeal and professional depth necessitated a nuanced approach to aesthetics and thematic representation. We faced the pressure of tight deadlines, requiring rapid yet thoughtful design refinements. Internally, we carefully weighed historical and social contexts to ensure our designs paid homage to cultural heritage while maintaining contemporary relevance. Externally, we negotiated production capabilities and leveraged technological advancements to actualize our vision within the practical constraints of available resources. Overcoming these hurdles entailed a collaborative, iterative process that demanded considerable time and creative energy. ADDED DATE: 2024-02-19 19:14:09 TEAM MEMBERS (1) : IMAGE CREDITS: Di Lu, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Di Lu PROFILE: As a Los Angeles-based brand strategy and design studio, I am dedicated to producing bold and visually appealing designs. With my expertise in brand recognition, strategic planning, production, and artistic guidance, I specialize in a wide range of services including publications, visual identities, websites, packaging designs, clothing, and photography. Catering to clients across various fields, regardless of scale, my unique flexibility allows for swift and efficient work, adapting to clients' needs while ensuring outstanding quality in output. |
| AWARD DETAILS | |
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751 International Design Festival Exhibition by Di Lu is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Di Lu. · Click here to register inorder to view the profile and other works by Di Lu. |
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