Nubank Corporate interior by Juan Carlos Baumgartner

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DESIGN DETAILS
DESIGN NAME:
Nubank

PRIMARY FUNCTION:
Corporate interior

INSPIRATION:
The design concept is built on creating a social network that acts as a solid framework, capable of supporting and embracing the liquid modernity we find ourselves immersed in today. This network not only symbolizes the interconnection between individuals but also the intersection of the speed of modern life and the need for a solid support system that provides stability and security.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Nubank is a financial technology company that offers services through a digital platform. Throughout the design development process, we faced the challenge of establishing a coherent thread that connected spatial narrative with the company's purpose and mission. As a fintech, Nubank is focused on providing a more accessible, transparent, and efficient banking experience for people, especially those who have faced traditional barriers in the banking system.

OPERATION / FLOW / INTERACTION:
This design not only optimizes workflow but also reinforces the idea that transparency and the exchange of ideas are essential in this era of constant change and connectivity. Here, where boundaries blur, everyone has a voice in creating a productive and cohesive environment.

PROJECT DURATION AND LOCATION:
The project started in August 2022 and finished in August 2023, It is located Blvd Manuel Avila Camacho 201, Polanco, Miguel Hidalgo, 11560 Mexico City

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The careful balance struck between traditional craftsmanship and cutting edge technology not only enhances the aesthetic appeal but also reflects a commitment to creating a cohesive, adaptable, and technologically advanced workspace in tune with the demands of contemporary work dynamics.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Area 5000 sqm / Flooring Milliken, Tarkett and Ardex / Furniture Steelcase, Haworth Papsa, Intersthul and MillerKnoll / Ceiling Usg, Owa and Armstrong / Blinds Hunter Douglas / Textiles and Crafts elements PMV Por Varios Motivos / Brandscaping Cobalto

TAGS:
corporate interior, sustainability design, accessibility, transparent, efficient, fun, local, relaxed space, workplace, collaboration, innovative.

RESEARCH ABSTRACT:
The design of this social network stands as a creative response to the tensions and paradoxes of the contemporary era, providing a meeting space that balances the need for constant adaptation with the pursuit of genuine and meaningful relationships.

CHALLENGE:
One of the challenges of the project was to ensure that each room, every corridor, and every corner, in general, became part of the conceptual narrative and was unique, creating a sense of surprise as one moved through the space.

ADDED DATE:
2024-01-08 15:40:02

TEAM MEMBERS (1) :


IMAGE CREDITS:
Nubank Photographer / 2023

PATENTS/COPYRIGHTS:
Nubank / 2023

Visit the following page to learn more: https://www.youtube.com/watch?v=ieA9YreMTZc


CLIENT/STUDIO/BRAND DETAILS
NAME:
Space

PROFILE:
Human beings spend about 80 percent their time indoor areas. Therefore interior architecture becomes to a large degree responsible for health and performance for million people all over the world. Space has started operations focusing on interior architectural design, which branch is actually a new-comer into Latin America world. Space interpret this indoors space as the great tool to establish an emotional connection with users as well as to help improving life conditions for an always larger number of human beings. Space has kept in mind our original purpose to remain forefront and so it has developed the right tools and interdisciplinary strategies which allow us to clearly understand our customers, their projects and specific requirements, always providing them with a fresh and innovative outlook.



NOMINATION DETAILS

Nubank Corporate Interior by Juan Carlos Baumgartner is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Nubank Corporate Interior by Juan Carlos Baumgartner is Winner in Interior Space and Exhibition Design Category, 2023 - 2024.



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