Hugoo Shoulder Bag with Hip Seat by Yasuhiro Yamamoto |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Hugoo PRIMARY FUNCTION: Shoulder Bag with Hip Seat INSPIRATION: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one. UNIQUE PROPERTIES / PROJECT DESCRIPTION: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children. The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside. Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing. Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023. |
PRODUCTION / REALIZATION TECHNOLOGY: Safety and durability are very important to us because we use it as if we were carrying a child. The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans. SPECIFICATIONS / TECHNICAL PROPERTIES: Overall width: approx. 285mm Height: approx. 165mm Depth: approx. 105mm TAGS: kids,hipseat,baby,ba RESEARCH ABSTRACT: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag. CHALLENGE: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat. ADDED DATE: 2023-11-16 01:49:50 TEAM MEMBERS (3) : producer:yasuhiro yamamoto, designer:kaoru masedo and marketing:hiroki hatakeyama IMAGE CREDITS: Yasuhiro Yamamoto, 2023. |
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| Visit the following page to learn more: https://gritinc.org/ | |||||
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NAME: GRIT Inc PROFILE: GRIT Corporation is a creative studio that produces a variety of brands and services. Leveraging our expertise in creativity, technology, and production cultivated in the advertising industry, we have developed and offered new brands and services such as Hugoo, a parenting shoulder bag that sold out 400 units in just 10 minutes through crowdfunding, and BLUE, a men's organic skincare brand. We have won numerous design awards both in Japan and internationally. |
| AWARD DETAILS | |
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Hugoo Shoulder Bag With Hip Seat by Yasuhiro Yamamoto is Winner in Baby, Kids' and Children's Products Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Yasuhiro Yamamoto. · Click here to register inorder to view the profile and other works by Yasuhiro Yamamoto. |
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