Jiao Yu Gin Packaging by Laizhou Distillery |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Jiao Yu Gin PRIMARY FUNCTION: Packaging INSPIRATION: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation. OPERATION / FLOW / INTERACTION: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts. PROJECT DURATION AND LOCATION: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The traditional glass bottle, biodegradable bamboo paper label and oak cork. SPECIFICATIONS / TECHNICAL PROPERTIES: product dimensions, 76 mm x 76 mm x 279 mm TAGS: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients RESEARCH ABSTRACT: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era. CHALLENGE: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection. ADDED DATE: 2023-09-14 03:15:26 TEAM MEMBERS (1) : Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen IMAGE CREDITS: Laizhou Distillery, 2023. |
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| Visit the following page to learn more: http://www.riowine.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Laizhou Distillery PROFILE: Laizhou Distillery is a Chinese whisky distillery dedicated to "creating more possibilities for whisky". In a unique geographical environment, Laizhou Distillery chooses ingredients from all over the world, adding more layers and pursuing more diversified flavour possibilities while maintaining a balance in flavour and taste through cutting-edge brewing technology. Meanwhile, Laizhou is also a winery in China that practices the net zero emission green concept, always adheres to the long-term goal of carbon neutrality and continuously pays attention to the sustainable development of the environment. |
| AWARD DETAILS | |
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Jiao Yu Gin Packaging by Laizhou Distillery is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Laizhou Distillery. · Click here to register inorder to view the profile and other works by Laizhou Distillery. |
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