Tracing Package Typography by Yichen Wang

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DESIGN DETAILS
DESIGN NAME:
Tracing

PRIMARY FUNCTION:
Package Typography

INSPIRATION:
The inspiration behind the design of "Tracing" lies in the transformative power of tracing paper itself. It goes beyond functionality, becoming a symbol of creativity and self-expression. The designer's quest to find the perfect font led to the discovery of strokes that possessed both thickness and thinness, igniting a creative process that embraced boldness and delicacy.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
"Tracing" is a typography design project for tracing paper packaging, embodying creativity and self-expression. Its minimalist design captures the essence of tracing paper with a captivating blend of boldness and delicacy. Stroke by stroke, the typeface evokes strength and fragility, striking a harmonious balance. It invites individuals on a journey of self-expression, reassuring them that their ideas are worthy of being traced, cherished, and shared with the world. "Tracing" is a conduit for boundless imagination, empowering individuals to fearlessly express themselves.

OPERATION / FLOW / INTERACTION:
To apply the "Tracing" font effectively, please choose an elegant or modern simplicity design for your packaging. On a black background, ensure contrast by using light-colored fonts such as white, silver, or gold. Maintain a clear hierarchy by selecting appropriate font sizes. Adjust spacing and kerning for legibility and visual balance, and center-align text elements for a pleasing composition. On a white background, create contrast by using dark-colored fonts like black or charcoal gray, and establish a clear hierarchy with varying sizes. Adjust spacing and kerning for legibility and aesthetics, while maintaining consistent alignment for a clean and organized appearance. Remember to test the font on actual packaging materials, consider printing variations, and proofread for readability.

PROJECT DURATION AND LOCATION:
From August 2022 to March 2023, New York.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Designing "Tracing" involves a meticulous process combining creativity and precision. The designer uses software like Adobe Illustrator and Photoshop, starting with sketches and refining them digitally. Each glyph is crafted using vector-based tools for consistent proportions and spacing. Testing ensures compatibility and legibility across platforms and mediums. "Tracing" offers a visually striking option for packaging, blending artistry and technical expertise.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Typography Design, Tracing Paper, Packaging Design, Minimalism, Boldness, Delicacy

RESEARCH ABSTRACT:
Research Background: The research explored tracing paper's transformative power for creativity and self-expression. Typography design's potential to enhance the tracing experience was investigated. Methods and tools: diverse typeface exploration, sketching, Adobe Illustrator, collaborating with typography and graphic design professionals. Participants: Experts in typography, graphic design, and printing contributed insights to refine the typeface. Results: "Tracing" yielded a captivating typeface blending boldness and delicacy. It transformed tracing paper into a gateway for creativity. Insights: Achieving a balance between boldness and delicacy requires attention to detail. Design can elevate functional products, fostering self-expression and imagination.

CHALLENGE:
Pushing the boundaries of simplicity while maintaining legibility and aesthetic appeal was the biggest challenge.

ADDED DATE:
2023-06-27 17:22:38

TEAM MEMBERS (1) :
-

IMAGE CREDITS:
Yichen Wang, 2023.

Visit the following page to learn more: http://www.ycwangstudio.com


CLIENT/STUDIO/BRAND DETAILS
NAME:
Ycstudio

PROFILE:
-



NOMINATION DETAILS

Tracing Package Typography by Yichen Wang is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Tracing Package Typography by Yichen Wang is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.



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