Love Hanshui Water Packaging by Yanhui Zhang |
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| DESIGN NAME: Love Hanshui PRIMARY FUNCTION: Water Packaging INSPIRATION: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection. OPERATION / FLOW / INTERACTION: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions. PROJECT DURATION AND LOCATION: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art. SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle diameter 60mm, height 220mm TAGS: bottle label RESEARCH ABSTRACT: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too. CHALLENGE: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleeffort ADDED DATE: 2023-06-27 06:55:45 TEAM MEMBERS (4) : Creative Director: Zhang Yanhui, Creative Director: Xia Ling, Process Director: Zhou Xiaoli, Zhang YuXuan and Designer: Xu Yanliang IMAGE CREDITS: Yanhui Zhang, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Wuhan Pufine Creative Technology Co., Ltd. PROFILE: Pufine Design, established in 2012, is a comprehensive brand design agency with the core of "discovering brand opportunities to drive design". It adheres to the industry and consumer-oriented strategy and design to create higher value for the brand. He has won more than 20 professional awards at home and abroad. Pufine Design is composed of professional brand consulting and original design teams. It has complete and comprehensive creative output capabilities such as brand top consulting, brand gene shaping, brand image shaping, product packaging shaping, and commercial space shaping, providing enterprises and the market with complete and efficient solutions. Total brand building solutions. |
| AWARD DETAILS | |
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Love Hanshui Water Packaging by Yanhui Zhang is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Yanhui Zhang. · Click here to register inorder to view the profile and other works by Yanhui Zhang. |
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