Greenfun Mobile App by Xingcheng Zhu |
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| DESIGN NAME: Greenfun PRIMARY FUNCTION: Mobile App INSPIRATION: According to the International Union for Conservation of Nature (IUCN) Red List, as of 2021, approximately 39,500 plant species worldwide are classified as endangered or threatened. The loss and imminent extinction of plant species is a global issue often caused by multiple factors, including human activities, habitat destruction, climate change and illegal collection. Therefore, safeguarding plants starts with raising awareness in our daily life is important. At the same time, many people want to learn about the plants around them but don't have a good way. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This product promotes environmental awareness and plant care in engaging ways! Users can identify plants by smart phones in real world and grow them in digital gardens! Additionally, they can invite friends to participate in nature events to explore nature. By accumulating sufficient credits from these activities, they will be eligible for discounts when purchasing real plants. OPERATION / FLOW / INTERACTION: The operation process is very User-friendly, as long as users register an account, they can go to the neighborhood to identify plants and adopt their own digital plants in the mobile phone. At the same time, they can fill in their friends' accounts to invite them to participate in activities. Users can visit their friends' garden to ask to exchange plants. In the end, they used the points earned for these actions to get discounts on real plant purchases. PROJECT DURATION AND LOCATION: The concept was started in April 2018 in Loughborough, U.K, and constantly upgrade until now. |
PRODUCTION / REALIZATION TECHNOLOGY: AR technology can help to identify plants more accurate and add virtual animal to describe the plants . Through AR technology, I can see the changes of plants in the four seasons, which increases the interaction. Meanwhile, GPS technology can help locate Adoptable plants nearby. SPECIFICATIONS / TECHNICAL PROPERTIES: AR technology can be directly placed into the product, produced by designers and does not require a special developer, so it is greatly convenient for designers to play. This App can be used in IOS and Android systems, convenient fo users to use. TAGS: App, Mobile, Plant, Environment, AR, Biodiversity, UX Design RESEARCH ABSTRACT: Behavioral maps are used to document readily observable characteristics, movements, and activities, time spent at fixed locations or in a transit, and the details of environmental context. Through this method, we could observe the interaction between the participants and the plants nearby, such as actions and behaviors. In addition, through the records of different people's surveys, we can find out what attracts participants nearby. CHALLENGE: Based on the field investigation and analysis by using User Journey and cart sorting, it can be concluded that people's pain point is that they want more interaction, socializing and happiness. So design is from these ideas. ADDED DATE: 2023-06-24 03:37:54 TEAM MEMBERS (1) : IMAGE CREDITS: All images are credited by the designer Xingcheng Zhu. |
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NAME: XC Studio PROFILE: This project was originally done at the request of the Ecology and Environment Office of Loughborough University, and later found that it was not only applicable to the campus, but also applicable to the general public, so that the public care about the environment and care for plants, is a meaningful thing. |
| AWARD DETAILS | |
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Greenfun Mobile App by Xingcheng Zhu is Winner in Mobile Technologies, Applications and Software Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Xingcheng Zhu. · Click here to register inorder to view the profile and other works by Xingcheng Zhu. |
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