Hernuta Day Dried Fruits Packaging by Mohsen Koofiani |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Hernuta Day PRIMARY FUNCTION: Dried Fruits Packaging INSPIRATION: Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines. OPERATION / FLOW / INTERACTION: Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer. PROJECT DURATION AND LOCATION: The project started in October 2022 and finished in March 2023 in Shiraz, Iran. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc. SPECIFICATIONS / TECHNICAL PROPERTIES: All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one. TAGS: Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration RESEARCH ABSTRACT: Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer. Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging. CHALLENGE: Creating an attractive character with high capabilities that will surprise the viewer with activities. ADDED DATE: 2023-05-31 07:56:25 TEAM MEMBERS (1) : IMAGE CREDITS: All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani |
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| Visit the following page to learn more: http://hernut.ir/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Hernuta Day PROFILE: Talaye Sabz Tabnak Khatam Company with the exclusive brand Hernuta day is a premium nut and dry fruit producer in Iran and operates in this field by using the world's latest technology and employing experienced experts and engineers. Hernuta day brand combines the best raw materials from all over the world to provide the ideal product to provide the best product. |
| AWARD DETAILS | |
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Hernuta Day Dried Fruits Packaging by Mohsen Koofiani is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Mohsen Koofiani. · Click here to register inorder to view the profile and other works by Mohsen Koofiani. |
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