Doritos W&Y Food by PepsiCo Design and Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Doritos W&Y PRIMARY FUNCTION: Food INSPIRATION: The VIS for Doritos W&Y was not only applied to packaging, but also expanded to different touchpoints such as Point-of-Sale and Out of Home, to bring to life the musicality and bold attitude that surrounded such a historic event. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Fashion, Apparel and Garment Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2023-02-27 18:33:03 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, 2022. |
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| AWARD DETAILS | |
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Doritos W&y Food by Pepsico Design and Innovation is Runner-up for A' Design Award in Advertising, Marketing and Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
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