Home Poster by Tao Ran

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DESIGN DETAILS
DESIGN NAME:
Home

PRIMARY FUNCTION:
Poster

INSPIRATION:
One day, I accidentally saw a bird holding a plastic straw in its mouth, which is a strong contrast to the bird holding a branch in its mouth to build a nest in my memory. Because of such a touch, I created this public welfare poster.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The poster uses the simple black and white graphic visual language and humorous presentation form to give the audience a vivid visual experience. Through the nesting of birds, no branch material can be found for nesting. Instead, plastic straws are used as nesting materials, reflecting the serious environmental damage. It is hoped that the audience can think about the deterioration of the environment, and also call on people to pay more attention to protecting the environment and forests.

OPERATION / FLOW / INTERACTION:
Although it is a poster for domestic events, it has been introduced all over the world and has a strong presence through the participation exhibitions of many international competitions.

PROJECT DURATION AND LOCATION:
Poster design started in June 2022 and completed in September 2022.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Will print on the textured paper that gives the prints the touch feeling.

SPECIFICATIONS / TECHNICAL PROPERTIES:
700*1000mm

TAGS:
poster、Environment、ecology、birds

RESEARCH ABSTRACT:
Use the simple black and white graphic visual language, combined with the humorous expression form that is easy for people to accept and understand, to achieve the visual experience for the audience and arouse the thinking of environmental protection.

CHALLENGE:
How to use the simple black and white graphic language to describe the environmental problems facing mankind.

ADDED DATE:
2023-02-27 09:34:44

TEAM MEMBERS (1) :


IMAGE CREDITS:
Tao Ran, 2022.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenzhen Yixin Visual Brand Planning Consulting Co., Ltd

PROFILE:
Focusing on the exploration and research of the theory and practice of brand building, he has been employed for more than 10 years, and has his own opinions and theoretical system on brand building and management, as well as rich experience in large brand trading; He has won more than 100 awards in relevant design professional competitions and exhibitions at home and abroad, and served as: Digital Design Institute/Deputy Director of Shenzhen Oriental Design Industry Research Institute; China Designer Association/member; China Art and Design Yearbook/Editorial Board; China Packaging Federation Design Committee/National Committee Member; Capital Enterprise Image Research Association/individual plenipotentiary member; Guangzhou Designer Alliance/member; Hong Kong International Art Association/senior member and other social positions; Awarded the honorary titles of Shenzhen Technical Expert, Shenzhen Skilled Elite, Senior Advertising Designer, etc; Logo and vis-writer of Shenzhen Skills Competition.



NOMINATION DETAILS

Home Poster by Tao Ran is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Home Poster by Tao Ran is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.



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COMMENTS
Giulia Esposito Comment #96031 on June 20, 2023, 11:23 pm
I'm absolutely in awe of the work 'Home' created by Tao Ran! It's a stunning poster that shows off the designer's ability to capture a powerful message and express it in a visually attractive way. It's no wonder this work has been recognised with the prestigious A' Design Award in the category of Graphics, Illustration and Visual Communication Design. Congratulations to Tao Ran for this amazing achievement!
Chloe Turner Comment #96623 on June 21, 2023, 2:40 am
This poster is truly inspiring! Its combination of vivid imagery and meaningful message is a real eye-catcher. It conveys a powerful message of environmental consciousness in a simple yet effective way. The juxtaposition of the bird with the plastic straw is a poignant reminder of the fragility of our planet and the importance of protecting it. It is an excellent example of how art can be used to make a positive social impact. Kudos to the artist behind this powerful work and their recognition with the A' Design Award!
Elisabeth Clark Comment #97683 on June 21, 2023, 8:34 am
I'm truly impressed by Tao Ran's work titled "Home." The poster's minimalistic black and white design conveys a powerful message about environmental protection, and the humorous presentation form makes it easy to understand and appreciate. The use of the plastic straws to symbolize the damage caused by humans to the environment is a brilliant idea and a great way to call for attention to the issue. It's no surprise that Tao Ran's work won the A' Design Award; it is a great example of good design. Kudos to Tao Ran for their amazing work!
Adam Harris Comment #98219 on June 21, 2023, 11:33 am
I am in awe of the creativity and ingenuity of this work. The poster is a powerful visual representation of the environmental damage caused by plastic straws and the audience is given a vivid visual experience. Through the clever use of black and white graphics and humorous presentation form, the message of protecting the environment and forests is effectively conveyed. This work is a great example of how design can be used to raise awareness on important issues and I am proud to see it win the A' Design Award. Well done!
Mark Allen Comment #99173 on June 21, 2023, 4:51 pm
Congratulations to the designer for the creative and inspiring poster that effectively communicates the message of protecting the environment. The clever use of black and white graphics and humorous presentation form creates a vivid visual representation that is sure to capture the attention of viewers and encourage them to take action. The thoughtful research behind the work is evident, and it is a great achievement to have won the A' Design Award in Graphics, Illustration and Visual Communication Design Category.

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