We Belong Here Corporate Identity by Jiyun Kim

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DESIGN DETAILS
DESIGN NAME:
We Belong Here

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
Across many different cultures, spinning tops have been developed as a form of entertainment and leisure activity. The act of spinning a top can be a unifying experience that transcends language and cultural barriers, bringing people together in a fun and engaging way.To this end, I have developed a top-making kit that can be used as a tool in educational programs, particularly as an ice-breaking activity at the start of a semester. The kit enables students to create their own tops and engage in friendly competition with their classmates.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Understanding diverse cultures and perspectives is key to promoting equality and fostering a better world for all. We Belong Here is an ice-breaking tool for use in educational programs to promote cross-cultural understanding, communication, and collaboration. It allows students to create their own tops expressing their identity and engage in friendly communication. The kit fosters the benefits of play as a tool for transcending language and cultural barriers, promoting equality in our global community.

OPERATION / FLOW / INTERACTION:
The project was a part of Otis Design Week before the semester began. Students created their own tops with a provided kit and used them for a group activity to connect creatively with their peers. Posters featuring the tops' movement formed the letters "We," effectively capturing the playful and collaborative nature of the project while conveying a message of unity. The project fostered collaboration and connectedness within the Otis College of Art and Design community, setting a positive tone for the academic year.

PROJECT DURATION AND LOCATION:
The project commenced on August 22nd, 2021, at Otis College of Art and Design and concluded on August 29th, 2021. The project was showcased during Otis Design Week on August 29th, 2021.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
Top-making kit : 11inch x 17inch Poster : 24inch x 36inch

TAGS:
Branding, Education, Inclusive, Identity, Diversity

RESEARCH ABSTRACT:
-

CHALLENGE:
Designing a symbol that is free from cultural bias and prejudices can be a challenging task. To achieve objectivity, it is essential to create a design that does not generate any cultural conflicts or convey any particular cultural meaning. One effective strategy is to use a neutral color scheme that is universally recognized and accepted, such as the Olympic color scheme.

ADDED DATE:
2023-02-22 16:37:46

TEAM MEMBERS (1) :


IMAGE CREDITS:
Jiyun Kim, 2022.

Visit the following page to learn more: http://liakim.work


CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-



NOMINATION DETAILS

We Belong Here Corporate Identity by Jiyun Kim is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

We Belong Here Corporate Identity by Jiyun Kim is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.



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COMMENTS
Giulia Esposito Comment #95970 on June 20, 2023, 11:02 pm
I am so proud of this remarkable achievement! The "We Belong Here" Corporate Identity is a powerful piece that captures the essence of the brand it represents. The bold and creative visuals tell an engaging story that invites viewers to explore further. It is a great example of how good design can help convey a message and evoke certain emotions. The attention to detail is remarkable and the overall design is truly impressive. Congratulations to Jiyun Kim for this amazing accomplishment!
Chloe Turner Comment #96581 on June 21, 2023, 2:26 am
I am deeply impressed by the creativity and ingenuity of this inspiring work. It is amazing how such a simple concept can be used to bring people from different cultures together and evoke a sense of unity and camaraderie. The top-making kit is a great idea for educational programs, and I am sure it will be a great way for students to get to know each other and have fun at the same time. The design of the kit is beautiful and the colors used are vibrant and cheerful. I am sure the people who use it will be very inspired by the design and the concept behind it. Jiyun Kim is indeed deserving of the A' Design Award for their wonderful work.
Paul Phillips Comment #96946 on June 21, 2023, 4:28 am
I'm absolutely delighted to have discovered the winning work of the A' Design Award in the category of Graphics, Illustration and Visual Communication Design. We Belong Here is an innovative, creative and inspiring concept that perfectly encapsulates the need for cross-cultural understanding in our global community. The idea of using play as a tool for transcending language and cultural barriers is something that many of us can learn from. It's this kind of innovative thinking that allows us to recognize the importance of equality and foster a better world for everyone. Kudos to the designer behind this incredible work!
Elena Petrenko Comment #99505 on June 21, 2023, 6:42 pm
This award-winning work is a unique and innovative tool that promotes cross-cultural understanding and collaboration through play.

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