Shacheng Laojiao Packaging by Wu Yao

Home > Winners > #148928




DESIGN DETAILS
DESIGN NAME:
Shacheng Laojiao

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal

OPERATION / FLOW / INTERACTION:
Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated

PROJECT DURATION AND LOCATION:
The project started in Beijing in October 2022 and ended in Beijing in February 2023

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front

SPECIFICATIONS / TECHNICAL PROPERTIES:
320mm x 285mm x 110mm

TAGS:
Packaging,Gift box,wine,Shacking,Old Cellar

RESEARCH ABSTRACT:
The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar

CHALLENGE:
The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process

ADDED DATE:
2023-02-22 09:54:05

TEAM MEMBERS (8) :
Original designer:Yao Wu, Illustration designer: yuchen Zhang, Illustration designer: boxing Xie, Graphic designer:huafeng Shi, Graphic designer:zhen Tan, Graphic designer:ziyang Zheng, 3D designer:hao Liao and

IMAGE CREDITS:
Wu Yao, 2022.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Huailai Great Wall Wine Marketing Co., Ltd

PROFILE:
Huailai Great Wall Wine Marketing Co., Ltd. Business scope includes food sales, packaging material sales



NOMINATION DETAILS

Shacheng Laojiao Packaging by Wu Yao is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Wu Yao when results are announced.


AWARD DETAILS

Shacheng Laojiao Packaging by Wu Yao is Winner in Packaging Design Category, 2022 - 2023.



· Press Members: Login or Register to request an exclusive interview with Wu Yao.

· Click here to register inorder to view the profile and other works by Wu Yao.


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit | Translations



Did you like Wu Yao's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.


Did you like Shacheng Laojiao Packaging? Help us create a global awareness for good packaging design worldwide. Show your support for Wu Yao, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging design works.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.