Rsvp Corporate Identity by Jiyun Kim

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DESIGN DETAILS
DESIGN NAME:
Rsvp

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
Rsvp is a unique branding project that aims to provide a secure and trusted environment for casual online gatherings among friend groups, especially during the COVID-19 pandemic. The inspiration behind this project comes from the challenges posed by the pandemic, which has made in-person gatherings much more difficult, and virtual parties have become increasingly popular.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The unique properties of the Rsvp platform include its invite-only system, which safeguards participants against imposters online. The system ensures that only those invited by their acquaintances are permitted to gather, providing a secure and trusted environment for online events. The logomark of RSVP is an expression of diversity and interconnectedness. It features entwined typefaces with connecting lines, linking squares, and wide letters. The symbol is based on the virtual meeting screen and varies depending on the number of attendees, reinforcing the idea of inclusivity.

OPERATION / FLOW / INTERACTION:
The host creates an event and invites guests via a unique link. Guests Rsvp to confirm attendance and can order beverages/goods from Rsvp. Guests attend online gatherings through unique links, interact with others, and order shared items. RSVP provides a secure environment and enhances the experience with chat, games, and music. Invited guests can extend the invitation to others by sharing their unique links. Rsvp adds these new guests to the guest list and promotes inclusivity and community building.

PROJECT DURATION AND LOCATION:
The Rsvp project is a virtual event platform that aims to connect people from different locations with shared interests. It took place in 2022 spring in Korea, US, and UK and was conducted entirely online.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Diversity, Inclusivity, Interconnectedness, COVID-19, logomark

RESEARCH ABSTRACT:
This mixed-methods study explores the impact of the Rsvp platform on social connectedness during the COVID-19 pandemic. Participants attend an online gathering via the invite-only system and complete pre- and post-gathering surveys. Data analysis includes descriptive statistics and thematic analysis. The study aims to provide insights into the role of online gatherings in reducing isolation and fostering a sense of community, with Rsvp serving as a model for secure and inclusive virtual gatherings.

CHALLENGE:
Due to the COVID-19 pandemic, virtual events have become a popular alternative to in-person gatherings. However, many online platforms lack the necessary features to create a sense of community and connectedness. The challenge is to design a virtual event platform that enhances social connectedness and fosters a sense of community for online gatherings among friend groups, with a focus on security and inclusivity.

ADDED DATE:
2022-10-01 01:18:24

TEAM MEMBERS (1) :


IMAGE CREDITS:
Jiyun Kim, 2022.

Visit the following page to learn more: http://liakim.work


CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-



NOMINATION DETAILS

Rsvp Corporate Identity by Jiyun Kim is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Rsvp Corporate Identity by Jiyun Kim is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.



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COMMENTS
Giulia Esposito Comment #95750 on June 20, 2023, 9:49 pm
I am delighted to see the award-winning work by Jiyun Kim for the A' Design Award, titled "Rsvp". It is truly a piece of art that is both visually appealing and compelling. The corporate identity design of "Rsvp" is sophisticated and modern, and it speaks to the audience in a powerful way. It is a perfect example of how to create a memorable visual identity that stands out from the crowd. The overall design is creative and well thought out, and it is sure to leave an excellent impression of the company it represents. I am impressed by the quality of the work and would be proud to feature it in my portfolio. Congratulations to Jiyun Kim for their success in this award!
Elisabeth Clark Comment #97421 on June 21, 2023, 7:06 am
I am absolutely delighted to see that Jiyun Kim's work "Rsvp" has been recognized with the prestigious A' Design Award. This award-winning work is a masterful example of how corporate identity can be used to create a secure and trusted environment for online events. Jiyun Kim's creative use of entwined typefaces and connecting lines to represent the idea of inclusivity is remarkable, and I admire the research that went into exploring the impact of the Rsvp platform on social connectedness. It is clear that Jiyun Kim has put great thought and effort into creating this design, and I am proud to celebrate their success in winning this award. Well done!

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