Elysium Arcade Motion Graphic Design by Lu Zhao

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DESIGN DETAILS
DESIGN NAME:
Elysium Arcade

PRIMARY FUNCTION:
Motion Graphic Design

INSPIRATION:
People passively accept the treatment of medical devices, which are impersonal and cold, and even are implanted into human organs. The work proposes thinking around the harmonious coexistence of medical devices and people, taking medical devices as the prototype, in the "Elysium Arcade", all medical devices maintains their original characteristics and materializes into amusement facilities, hoping to create a new pain-free and no sadness world.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Thinking around the harmonious coexistence of medical equipment and people, with medical equipment as the prototype, in "Elysium", all medical equipment maintain their original characteristics and materialize into amusement facilities, aiming to explore a painless and worry-free new world. Viewers can enjoy fantastic visuals and an interesting plot as they embark on a fantastical journey.

OPERATION / FLOW / INTERACTION:
It's a video with no interaction or special operative instructions.

PROJECT DURATION AND LOCATION:
The project was launched on September 3, 2021 at the Luxun Academy of Fine Arts, and the final production of this video/version took place on October 15, 2021 at the Luxun Academy of Fine Arts.

FITS BEST INTO CATEGORY:
Movie, Video and Animation Design

PRODUCTION / REALIZATION TECHNOLOGY:
Cinema 4D

SPECIFICATIONS / TECHNICAL PROPERTIES:
1920 x 1080px(FHD) / 38s / 25fps

TAGS:
Animation, Motion, Medical devices, 3D

RESEARCH ABSTRACT:
It mainly discusses the content of harmonious coexistence between medical devices and people.

CHALLENGE:
When working on this project, it took a lot of effort and a lot of time on how to use visual metaphors while making the film look fluid.

ADDED DATE:
2022-09-27 15:55:07

TEAM MEMBERS (1) :


IMAGE CREDITS:
Lu Zhao
Sen Guo
Jiani Tong
Shujun Jiang
Xinyu Peng
ChenHua Li
Yushun Li
Qiushi Yang



CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-



NOMINATION DETAILS

Elysium Arcade Motion Graphic Design by Lu Zhao is a Nominee in Movie, Video and Animation Design Category.

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AWARD DETAILS

Elysium Arcade Motion Graphic Design by Lu Zhao is Winner in Movie, Video and Animation Design Category, 2022 - 2023.



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