Ben Mo Xiang Sheng Graphic by Lu Zhao |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Ben Mo Xiang Sheng PRIMARY FUNCTION: Graphic INSPIRATION: "Things have a beginning and an end, things have an end, and if you know what comes first, you will be near the road" from "University&quo UNIQUE PROPERTIES / PROJECT DESCRIPTION: Ben Mo Xiang Sheng——Visual exploration of traditional Chinese medical culture and philosophy.Taking the five flavors of traditional Chinese medicine as the main visual symbols to carry out design exploration, the five flavors of sour, bitter, sweet, pungent and salty in Chinese herbal medicines are organized and studied, and their properties, effects, and meridians are studied. Display Chinese traditional medical culture and philosophy with modern design language. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project begins in May 2021 and finished with an exhibition at the end of June 2021. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Use graphic symbols, information posters, videos and other design forms to display the laws of traditional Chinese medicine culture and philosophy. Physical materials: acrylic materials, lighting, electronic equipment, etc. SPECIFICATIONS / TECHNICAL PROPERTIES: Graphic size: electronic size square, size can be changed; The physical size of each figure is 25cm x 25cm Poster size: 81cm x 144cm, electronic size can be changed Video size: 1920 x 1080px TAGS: Visual design，Graphic design，Video，Chi RESEARCH ABSTRACT: - CHALLENGE: The challenge is how to use contemporary design to fully display the ancient traditional civilization and culture For the re-creation of traditional culture, how to impress people, catch the eye of the audience and bring good cultural and artistic values is what I have been trying to break through. It is necessary for social development to pass on this ancient civilization, and cultural diversity can bring more information and value to people. ADDED DATE: 2022-09-27 13:28:08 TEAM MEMBERS (1) : IMAGE CREDITS: Lu Zhao Shuying Wang PATENTS/COPYRIGHTS: Lu Zhao Shuying Wang |
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| AWARD DETAILS | |
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Ben Mo Xiang Sheng Graphic by Lu Zhao is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Lu Zhao. · Click here to register inorder to view the profile and other works by Lu Zhao. |
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