Beauty from Underneath Packaging by Birger Linke

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DESIGN DETAILS
DESIGN NAME:
Beauty from Underneath

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The challenge: How can one visually bring to life the communication concept of 'Beauty from Underneath' in the packaging concept.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
French-Chinese medical skincare brand Vitalorga is committed to bringing out the beauty that is within every one of us, not through invasive plastic surgery or exogenic substances, but through minimal procedures and components that are already present in the body. It delivers 'Beauty from Underneath'. This is expressed through a multi-layer approach in the packaging that always reveals the easily accessible solution below the surface.

OPERATION / FLOW / INTERACTION:
Multi-layered packing approach brings to life 'Beauty from Underneath'.

PROJECT DURATION AND LOCATION:
Project launched in China in January 2022

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Multi-layered packaging approach

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimensions dependent on each item

TAGS:
Medical Skincare, Packaging, Vitalorga, French-Chinese, Premium

RESEARCH ABSTRACT:
The packaging takes into account the interaction with its users.

CHALLENGE:
To visually bring to life the communication concept of 'Beauty from Underneath' in the packaging concept.

ADDED DATE:
2022-09-26 23:28:10

TEAM MEMBERS (1) :


IMAGE CREDITS:
Photographer: Teo Studio, Singapore



CLIENT/STUDIO/BRAND DETAILS
NAME:
Birger Linke Design

PROFILE:
Building brands through design: graphics & identities, packaging & products, spaces & experiences, communication & collaboration in Hamburg, Beijing, and Singapore.



NOMINATION DETAILS

Beauty From Underneath Packaging by Birger Linke is a Nominee in Packaging Design Category.

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AWARD DETAILS

Beauty From Underneath Packaging by Birger Linke is Winner in Packaging Design Category, 2022 - 2023.



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