Super Ego Digital Art by Kutuko Studio

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DESIGN DETAILS
DESIGN NAME:
Super Ego

PRIMARY FUNCTION:
Digital Art

INSPIRATION:
The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.

OPERATION / FLOW / INTERACTION:
Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.

PROJECT DURATION AND LOCATION:
The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.

FITS BEST INTO CATEGORY:
Computer Graphics, 3D Modeling, Texturing, and Rendering Design

PRODUCTION / REALIZATION TECHNOLOGY:
For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.

SPECIFICATIONS / TECHNICAL PROPERTIES:
4960X7015 Pixeles, Tiff RGB

TAGS:
3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D

RESEARCH ABSTRACT:
Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.

CHALLENGE:
The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.

ADDED DATE:
2022-09-23 15:34:48

TEAM MEMBERS (4) :
COMPANY:KUTUKO STUDIO, CREATIVE DIRECTOR & CGI: Carlos Cabrera, MODELER: Irene M. de Torres and DIGITAL RETOUCH: Maite Martínez Senosiain

IMAGE CREDITS:
Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain


PATENTS/COPYRIGHTS:
Kutuko Studio SL

Visit the following page to learn more: https://onx.la/f8927


CLIENT/STUDIO/BRAND DETAILS
NAME:
Kutuko Studio SL

PROFILE:
Kutuko Studio is a visual boutique. A professional team that integrates design, production, motion graphics, 3D and storytelling design disciplines. They only produce quality work based on the best creative direction and an excellent working methodology. We are a creative studio focused on visuals. For them visuals are wonderful, for their clients too. They create emotions and new experiences. They mix the real with the visual. They create what does not exist.



NOMINATION DETAILS

Super Ego Digital Art by Kutuko Studio is a Nominee in Computer Graphics, 3D Modeling, Texturing, and Rendering Design Category.

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AWARD DETAILS

Super Ego Digital Art by Kutuko Studio is Winner in Computer Graphics, 3D Modeling, Texturing, and Rendering Design Category, 2022 - 2023.



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