Lucky Tiger Welcomes New Year Illustration by Hsiao Yun Tseng

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DESIGN DETAILS
DESIGN NAME:
Lucky Tiger Welcomes New Year

PRIMARY FUNCTION:
Illustration

INSPIRATION:
Originating from traditional Chinese festivals, it celebrates the beginning of the year, and uses the zodiac represented by the year as the auspicious beast, symbolizing good luck, bringing good luck and wealth to everyone, and sending good blessings to everyone.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Chinese zodiac combines traditional Chinese paper-cutting as elements, adopts novel colors to escape the traditional red system, and focuses on the image of spring, and integrates a large number of flowers and plants to imply the concept of "Harvest", indicating to make a fortune!!

OPERATION / FLOW / INTERACTION:
It is printed with auspicious symbols, so that those who receive blessings can feel it, so as to get good luck!!

PROJECT DURATION AND LOCATION:
Draw in January 2022, complete in February 2022, and send a postcard to congratulate

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Illustrator software rendering, combined with photoshop image material synthesis. Digital printing is adopted to faithfully present the performance of the illustration itself.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Postcard: 105mm x 148mm 400P thick card Spring Festival couplet: 150mm x 150mm Red Packet: 95mm x 90mm

TAGS:
New Years, festivals, greeting cards, blessings, red envelopes, zodiac signs, tigers, paper-cuts, illustrations

RESEARCH ABSTRACT:
New Year's blessing is a traditional custom, using the combination of zodiac signs and illustrations to convey good luck and maintain the value of the custom.

CHALLENGE:
Combine the image of a tiger with the concept of paper-cutting, simplify the shape but have richness, and match some traditional festive elements, so that the whole integrates modern and traditional aesthetics

ADDED DATE:
2022-08-09 21:26:12

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1 : Illustration Hsiao Yun Tseng 2022.
Image #2 : Illustration Hsiao Yun Tseng 2022.
Image #3 : Illustration Hsiao Yun Tseng 2022.
Image #4 : Illustration Hsiao Yun Tseng 2022.


PATENTS/COPYRIGHTS:
Copyrights belong to Hsiao Yun Tseng,2022

Visit the following page to learn more: http://www.behance.net/moxmo


CLIENT/STUDIO/BRAND DETAILS
NAME:
Kiwifruit Kiwi World

PROFILE:
From New Taipei City, Taiwan, engaged in illustration and design related work. Good at illustration, using Bezier curves to draw unique vector creations. Good at gorgeous, romantic, oriental painting style, trying to create a strange world. She has won many awards.



NOMINATION DETAILS

Lucky Tiger Welcomes New Year Illustration by Hsiao Yun Tseng is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Lucky Tiger Welcomes New Year Illustration by Hsiao Yun Tseng is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.



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