Stacked Cubes Activity Promotion by Xin Meng

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DESIGN DETAILS
DESIGN NAME:
Stacked Cubes

PRIMARY FUNCTION:
Activity Promotion

INSPIRATION:
The design is inspired by the containers stacked on the wharf. Containers of the same size can often be stacked into different shapes.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Stacked Cubes is the market space required by HCM (Hongqiao container market) organizers to freely build containers as basic units. Font works reconstruct the common elements of small cubes according to the shape of Latin letters. The designer uses the modular font as a metaphor for the free combination of containers, hoping to better express the characteristics of the market with the help of the feeling of the modular font.

OPERATION / FLOW / INTERACTION:
This poster will be used as an experimental poster for typography and as an exhibit for design exhibitions. Typography posters have the same function as works of art.

PROJECT DURATION AND LOCATION:
The project was launched in Shanghai in January 2022 and completed in April 2022.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Posters are created and designed in Adobe Illustrator and Photoshop.The poster is best reproduced as printed matter. This can create a special atmosphere by the texture of the paper. Videos are made with Effect.

SPECIFICATIONS / TECHNICAL PROPERTIES:
This visual design has no fixed size and can be used according to the size of the media.

TAGS:
Graphic Design,Brand, poster, Font design, Modularizatio

RESEARCH ABSTRACT:
The project aims to promote Hongqiao container market (HCM), a commercial activity. The success of the project is largely due to the design of poster fonts, which are very consistent with the style of the event. The bright colors of posters and videos attracted the attention of the audience.

CHALLENGE:
The challenge of this project is the design of fonts.

ADDED DATE:
2022-06-25 11:54:06

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1: Creator Xin Meng, Independent production, 2022.
Image #2: Creator Xin Meng, Independent production, 2022.
Image #3: Creator Xin Meng, Independent production, 2022.
Image #4: Creator Xin Meng, Independent production, 2022.
Image #5: Creator Xin Meng, Independent production, 2022.
Video Credits: Operator & Production Xin Meng



CLIENT/STUDIO/BRAND DETAILS
NAME:
Shanghai Jiao Tong University

PROFILE:
Shanghai Jiao Tong University is a major public research university in Shanghai, China. Established on April 8, 1896, as Nanyang Public School (南洋公學) by an imperial edict issued by the Guangxu Emperor, it is one of China's oldest and most prestigious universities.Directly governed by the Ministry of Education of China, SJTU is a member of the C9 League and Class A Double First Class Universities, standing for top national universities of China. It is also designated a leading institution in the Double First Class University Plan, Project 985, and Project 211.



NOMINATION DETAILS

Stacked Cubes Activity Promotion by Xin Meng is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Stacked Cubes Activity Promotion by Xin Meng is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.



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