Safety Twenty Four Seven Brand Identity by Tamer El-Menyawi

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DESIGN DETAILS
DESIGN NAME:
Safety Twenty Four Seven

PRIMARY FUNCTION:
Brand Identity

INSPIRATION:
I believe that the minimalism is the best approach to logo design. In designing the Safety 24-7 logo, I chose the helmet, which is a main tool in various types of dangerous work, and at the same time it is a familiar tool for most people. Logo colors indicate work environments that need safety, namely desert, sea and various industrial environments.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A brand identity design for Safety 24/7, A multi-national company specialized in providing high-level courses and training in industrial safety for workers in the fields of petroleum, construction, and others. The minimalist logo design is inspired by the idea of the helmet, which is considered one of the most important tools in this field. The three visual identity colors are inspired by different workplace environments, such as seas, deserts and factories.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in January 2022 and finished in March 2022.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
The whole design of the brand identity has been made using the color model CMYK, and the international print sizes.

TAGS:
Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,

RESEARCH ABSTRACT:
-

CHALLENGE:
The challenge was to come up with a new design that is innovative, minimal and at the same time close to the field of industrial safety, and that can attract attention and gain admiration.

ADDED DATE:
2022-06-11 02:52:24

TEAM MEMBERS (1) :
Tamer El-Menyawi

IMAGE CREDITS:
Tamer El-Menyawi, 2022.

Visit the following page to learn more: https://www.behance.net/TamerMenyawi


CLIENT/STUDIO/BRAND DETAILS
NAME:
Tamer El-Menyawi

PROFILE:
Tamer El-Menyawi is a freelance creative director and graphic designer, with more than 25 years of experience in the field of design and advertising. He has managed a number of advertising agencies and has achieved outstanding successes with many international, regional and local companies and institutions.



NOMINATION DETAILS

Safety Twenty Four Seven Brand Identity by Tamer El-Menyawi is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Safety Twenty Four Seven Brand Identity by Tamer El-Menyawi is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.



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COMMENTS
Giulia Esposito Comment #95484 on June 20, 2023, 8:20 pm
I am in awe of Tamer El-Menyawi's work, "Safety Twenty Four Seven". The brand identity is so powerful and communicates the message of safety so effectively. The strong colors and bold visuals make it stand out and the design elements are so well thought out to help create a visual story. It is truly remarkable to see how the design elements are used to evoke emotions and convey a sense of security. It is an excellent example of how visuals can be used to influence people in a positive way. It is a truly inspiring work and I am so glad that it is being recognized. Congratulations Tamer El-Menyawi!

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