Temple of Heaven Ice Cream Gift Box by Jiuzhou Li |
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| DESIGN NAME: Temple of Heaven PRIMARY FUNCTION: Ice Cream Gift Box INSPIRATION: The unique feature of the design is that the outer packaging and commodities are made into a way to show their meaning and design origin in combination for sale and display. And the structure of the package can well fix the contents. There is an insulation layer inside the packaging box, and there are places for ice bags on both sides, which can keep the internal temperature very low for a long time after customers buy it. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Gifts are essential items for Chinese people to visit relatives and friends. The best gift for visiting friends is to bring good luck. "Good luck, success, longevity, happiness and wealth" are the five most popular auspicious elements. "Temple of Heaven -Dream draw for China" ice cream gift box came into being. The gift box packaging is the style of the Temple of Heaven white marble balustrade, so that ice cream can be inserted and combined into several boxes for commodity display. OPERATION / FLOW / INTERACTION: Ice cream as a gift for friends. After eating, you can see "sign Dream draw for China" on the ice cream stick, which means to get the best luck in China. The outer packaging of ice cream can be used as storage items after use. Each one has a good blessing printed on it. When selling, ice cream can be inserted into the hole above the box, and multiple boxes are combined side by side, which becomes the style of the white jade railing of the Temple of Heaven. When you sell it, you don't have to be afraid that the ice cream will melt due to the weather, because there is a special place for ice packs in the gift box package, which can guarantee that it won't melt within 12 hours. PROJECT DURATION AND LOCATION: The project started in January 2022 in Beijing and finished in August 2022 in Beijing. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Five flavors of ice cream, ice cream sticks and their transparent outer packaging are bioplastics. The outer packaging box is covered with silver cardboard and waterproof film. SPECIFICATIONS / TECHNICAL PROPERTIES: ice cream Width 4.6mm x Depth 4.6mm x Height 100mm Protective shell of ice cream Width 60mm x Depth 60mm x thickness 1mm x Height 110mm The bottom of ice cream Width 62mm x Depth 62mm x thickness 1mm x Height 8mm Ice cream gift box Width 520mm x Depth 230mm x Height 100mm TAGS: Ice cream, gift, Multiple flavors, box RESEARCH ABSTRACT: China lacks high-grade ice cream gifts. The edible part of the ice cream is shaped by an auspicious cloud style stigma, and the auspicious cloud represents good luck. Eating auspicious clouds in China means that something very lucky will accompany you. On the outer packaging, there are five auspicious wishes: "Always have good luck, be successful, always be young and healthy, always be happy and inexhaustible wealth." In Chinese traditional culture, the five auspicious elements of "Good luck, success, longevity, happiness and wealth" respectively represent the five basic elements of nature, "Fire, Wood, Earth and Gold Water". They are "red, green, brown, white and blue" CHALLENGE: The gift box packaging is the style of the Temple of Heaven white marble balustrade, and there are holes in the top of the packaging, so that ice cream can be inserted and combined into several boxes for commodity display.There are five flavors of ice cream in the package. The structure of the package can well fix the contents. There is an insulation layer inside the packaging box, and there are places for ice bags on both sides, which can keep the internal temperature very low for a long time after customers buy it. ADDED DATE: 2022-06-07 11:21:36 TEAM MEMBERS (1) : IMAGE CREDITS: IP Lijiuzhou/ COPYRIGHT Lijiuzhou/ IMAGE Lijiuzhou/ PHOTO Lijiuzhou |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Li jiuzhou Studio PROFILE: Li jiuzhou Studio designed "Temple of Heaven -Dream draw for China" ice cream gift box. The studio enjoys a national reputation for designing products with its own culture. Studio creative field includes VI / kV / information design / Web Design / photo album design / movie poster design / product design / clothing design / brand design, etc |
| AWARD DETAILS | |
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Temple of Heaven Ice Cream Gift Box by Jiuzhou Li is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Jiuzhou Li. · Click here to register inorder to view the profile and other works by Jiuzhou Li. |
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