Enable Change Brand Identity by Squared |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Enable Change PRIMARY FUNCTION: Brand Identity INSPIRATION: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion. UNIQUE PROPERTIES / PROJECT DESCRIPTION: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way. The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion. OPERATION / FLOW / INTERACTION: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything. PROJECT DURATION AND LOCATION: The design and development of this brand identity took around 2 months in 2021. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication RESEARCH ABSTRACT: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout. CHALLENGE: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence. ADDED DATE: 2022-03-30 19:46:25 TEAM MEMBERS (1) : Creative Director - Yana Okoliyska IMAGE CREDITS: Squared, 2021. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Isabelle Laporte PROFILE: Isabelle Laporte is a professional working in the Change Management. Her services include Consulting, Coaching and Training to facilitate the change. The purpose is to support individuals, teams and organizations to accomplish changes. Decide the change can remain mental, factual, planned. Nevertheless as soon as a change is decided, emotions and feelings come immediately. In order to make the change happen in the best conditions for people, Consultancy, Coaching and Training can be used to enable and accomplish the change. The gain for people, teams and organization is that they will reach the goal and get the expected benefits. |
| AWARD DETAILS | |
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Enable Change Brand Identity by Squared is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Squared. · Click here to register inorder to view the profile and other works by Squared. |
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