Emirati One Luxury Car Showroom by Marwan Mrad

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DESIGN DETAILS
DESIGN NAME:
Emirati One

PRIMARY FUNCTION:
Luxury Car Showroom

INSPIRATION:
The project is a masterpiece that salutes fine craftsmanship and pays tribute to world-class heritage, an homage to intricate details that have defined automotive design throughout the years. It is that type of showrooms that amazes you with an extraordinary display stations and yet, a lot more to see.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Emirati One is a luxury car showroom & museum that showcases rare, special and one of a kind vehicles that need no description to amaze potential owners.

OPERATION / FLOW / INTERACTION:
Regardless of the project main function of showing top luxurious cars strictly chosen in the showroom, it is an interactive hub itself in result of its special location and surrounding environment in downtown. You are always able to enjoy the delicious coffee served in the barista lounge in the ground floor while watching the view of Burj Khalifa as well as amusing yourself by watching a collection of the rarest cars worldwide all in one room.

PROJECT DURATION AND LOCATION:
The design and concepts are created in April 2021 in Dubai. Execution is currently in progress. The showroom is located in Burj Vista tower, in a strategic location on the Boulevard, facing Burj Khalifa in Dubai, United Arab Emirates.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The entrance is chosen on the axe facing Burj Khalifa. VIP offices designed in the mezzanine floor, lounges overlooking the ground floor. Glass used for partitions allowing natural light to get in. White Korean material on main entrance, and grey concrete flooring give a nice first impression. Sahara Noir marble is used for floors and some office walls. 3D mosaic on the walls in areas that accommodate the desks. LED strips installed on the floor, separate showroom pedestrian paths and cars displays.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The showroom is a total of 997 sqm divided into 2 floors. 654 sqm for the ground floor and 343 sqm for the mezzanine floor.

TAGS:
luxurycars, luxury, cars, showroom, masterpiece, museum, unique, vehicles, rarecars

RESEARCH ABSTRACT:
Project research phase was practical and theoretical at the same time where the team intended to visit few car showrooms existing in Dubai and some art galleries as well to check the standards all showrooms designs depend on, as well as car specialized galleries techniques. Most researches that has been done in order to help the project grow, were about functional use and psychological effects on visitors like one very helpful research: Human Visual Quality: Art Gallery Exhibition for Mohamad Hanif Abdul Wahab and Alia Fatin Ahmad Zuhardi, Procedia, Social and Behavioral Sciences.

CHALLENGE:
The showroom is part of a curvy tower with irregular plan shape and Dubai regulations forbid changes to the tower exteriors. We tried to lose the irregularity by keeping focus on the central part of the showroom and overcame this obstacle by using exterior sizes for cars distribution where each window accommodates one car. The client has many cars to be displayed which was impossible in the beginning, but we found the perfect distribution while making sure all cars are visible from all sides.

ADDED DATE:
2022-03-14 11:44:57

TEAM MEMBERS (11) :
Company Manager and Design Director: Marwan Mrad, Architect: Bebars Janbout, Architect: Ayham Haikal, Architect: Nour Rashed, Architect: Ghassan Kher Aldeen, Architect: Aseel Beydoun, Architect: Ayham Deeb, Architect: Eyad Moughrabi, Interior Designer: Humam Ibrahim, Interior Designer: Firas Ghazal and Interior Designer: Nawaf Kurbaj

IMAGE CREDITS:
Image #1, DPI, 2021
Image #2, DPI, 2021
Image #3, DPI, 2021
Image #4, DPI, 2021
Image #5, DPI, 2021
Video Credits: DPI, 2021



CLIENT/STUDIO/BRAND DETAILS
NAME:
DPI Interior Design and Decoration LLC

PROFILE:
DPI was founded in 2006 by Marwan Mrad and has been originating creative, innovative, professional & luxurious interior design services to niche clients in United Arab Emirates and the MENA region for both villas and palaces. The design firm has always remained keenly adapted to today’s sophisticated tastes and requirements. DPI commits to provide the highest quality on top of all, starting with the conceptual design, construction, until completion and handing over stages. In a nutshell, DPI provides a turnkey solutions to their esteemed clients.



NOMINATION DETAILS

Emirati One Luxury Car Showroom by Marwan Mrad is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Emirati One Luxury Car Showroom by Marwan Mrad is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.



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COMMENTS
Giulia Esposito Comment #15620 on December 28, 2022, 2:27 am
I am in awe of the creativity used to complete the interior design of this luxury car showroom. Every detail of the design, from the colour scheme to the shape and size of the furniture, creates a visually stunning atmosphere. The incorporation of modern elements with traditional influences is a thoughtful touch that brings life to the showroom. The efficient use of space, as well as the cleverly chosen materials and textures, gives the showroom an air of sophistication and luxury. Marwan Mrad's design is truly a masterpiece, and it is an honour to witness their success in the A' Design Award.
Victoria Hill Comment #37011 on January 3, 2023, 11:53 am
The design "Emirati One" is an amazing feat of craftsmanship and innovation. It is a true testament to the designer's commitment to creating something unique, special and extraordinary. A perfect example of how design can transform an ordinary space into something extraordinary, Emirati One is a luxurious car showroom and museum that captivates the viewer with its intricate details and stunning display stations. The research and challenges faced to create such a remarkable work are commendable - the team worked hard to make sure all cars were visible from all sides, and despite the restrictions of the tower's irregular shape, their determination paid off. The use of materials such as white Korean, grey concrete and Sahara Noir marble all come together to create a masterpiece that will stand the test of time. Congratulations to Marwan Mrad and team on their success and this incredible work!
Valentina Rossi Comment #40794 on January 3, 2023, 1:12 pm
This luxurious car showroom and museum fuses craftsmanship and design to create an impressive display of one-of-a-kind vehicles, with intricate details that are sure to amaze any potential owner. Every aspect of the showroom has been carefully considered, from the functional use and psychological effects on visitors to the perfect car distribution and use of natural light.
Thomas Anderson Comment #41314 on January 3, 2023, 1:23 pm
What an incredible work of art! This luxury car showroom and museum is truly a sight to behold: the intricate details, world-class heritage, and extraordinary display stations make this a truly remarkable achievement. It's no surprise this showroom has been awarded for its excellence in interior space and exhibition design. The attention to detail and the effort put into this project is awe-inspiring and is a testament to the capabilities of the designer. This is an incredible accomplishment and I'm sure it will continue to delight and amaze car enthusiasts for years to come. Congratulations to the designer, Marwan Mrad, for this incredible work!
Patricia Miller Comment #45739 on January 3, 2023, 3:15 pm
Emirati One is a stunning display of craftsmanship and intricate detail that showcases rare, special and one of a kind vehicles.
Paul Williams Comment #65328 on January 4, 2023, 12:29 am
The design of Emirati One is simply extraordinary. The attention to detail and craftsmanship is truly remarkable, making it a perfect tribute to world-class heritage. The project is truly unique, showcasing rare and special vehicles that are guaranteed to amaze potential owners. The research and practical approach taken by the designer are commendable, as they were able to create a showroom that meets the needs of the client and visually pleasing to the public. The use of LED strips to separate the cars and pedestrian paths was inspired, as well as the use of high quality materials for the entrance and offices. Marwan Mrad's work on Emirati One is truly exceptional and deserving of recognition.
Paul Phillips Comment #76276 on January 4, 2023, 5:42 am
This work is truly remarkable! The way that the designer has used the space to present the rare and special cars is simply awe-inspiring. Not only does the design make the cars stand out, but it also accentuates the beauty and uniqueness of each one. The use of lighting and color to create the perfect atmosphere is just perfect. The museum-like feel of the showroom really brings out the essence of these one-of-a-kind cars. This is an amazing work of design that is deserving of the highest recognition.
Elena Petrenko Comment #79311 on January 4, 2023, 7:21 am
This luxurious car showroom and museum displays exquisite and rare vehicles, showcasing the intricate details that define automotive design.
Hien Nguyen Comment #81076 on January 4, 2023, 8:29 am
I am in awe of Marwan Mrad's work, "Emirati One," which has won the A' Design Award in the Interior Space and Exhibition Design category. The attention to detail and craftsmanship of this luxury car showroom is remarkable. It is truly a masterpiece.
Adam Harris Comment #86760 on January 4, 2023, 1:00 pm
What an incredible achievement! This awe-inspiring luxury car showroom and museum is an absolute masterpiece, with each and every detail crafted to create an unforgettable experience for visitors. From the intricate details that pay homage to automotive design, to the clever distribution of the cars to make them visible from all sides, the work is truly remarkable. It's a wonderful example of how research, innovation, and careful consideration can create a truly unique and special design. Congratulations to the designer for their award-winning work!
Chloe Turner Comment #92661 on January 4, 2023, 7:26 pm
This luxurious car showroom is an absolute sight to behold! From the intricate details that define automotive design to the extraordinary display stations, every feature of the project is simply breathtaking. The design is a testament to the fine craftsmanship that goes into these creations, honoring the world-class heritage that makes these cars so beloved. Any design enthusiast will appreciate the beauty of this work, and it's no wonder it won an award!
Mark Allen Comment #94596 on January 4, 2023, 10:24 pm
This award-winning work in the Interior Space and Exhibition Design category is truly remarkable. It not only showcases rare, special and one of a kind vehicles but also pays tribute to world-class heritage. The research phase was practical and theoretical at the same time, taking into account the standards of car showrooms designs and car specialized galleries techniques. The challenges of the irregular plan shape was overcome with the perfect distribution of cars, making sure all vehicles were visible from all sides. The entrance was chosen on an axis facing Burj Khalifa, and the VIP offices, lounges, partitions, mosaic and LED strips all contribute to the luxurious feel and look of the showroom. This is truly an outstanding work and a deserving winner of the A' Design Award.
Elisabeth Clark Comment #95280 on January 4, 2023, 11:57 pm
I'm so inspired by the work of Marwan Mrad and their award-winning work, Emirati One. The amount of research and thought that went into creating this luxury car showroom and museum is truly remarkable. From the intricate details that pay tribute to world-class heritage to the extraordinary display stations, this project is a masterpiece. I'm in awe of the craftsmanship and attention to detail that Marwan Mrad has put into this work. They have created something that is truly unique and I'm so glad that their work was recognized with the A' Design Award. Well done!

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