Pepsi For The Love Of It Campaign by PepsiCo Design and Innovation

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DESIGN DETAILS
DESIGN NAME:
Pepsi For The Love Of It

PRIMARY FUNCTION:
Campaign

INSPIRATION:
The Pepsi For the Love of It 2020 Campaign in China represents the passions and pastimes of todays generation. The design team created a six can series, with each design representing a favorite sport, activity, or locally trending interest that celebrates the passion points of Chinas population.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Each can includes a depiction of a different sport such as rhythmic gymnastics, table tennis, synchronized diving or shuttlecock / spinning top. Other can designs reference music and dancing, true to Pepsis heritage and brand spirit. The cohesive collection comes in signature Pepsi colors, complete with a bold and disruptive style. The cans unique designs allow consumers to choose the can that most resonates with them to make Pepsi their own.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
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PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
-

RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2021-02-19 17:48:57

TEAM MEMBERS (1) :


IMAGE CREDITS:
PepsiCo Design and Innovation, 2020.



CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design & Innovation

PROFILE:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.



NOMINATION DETAILS

Pepsi For The Love of It Campaign by Pepsico Design and Innovation is a Nominee in Advertising, Marketing and Communication Design Category.

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AWARD DETAILS

Pepsi For The Love of It Campaign by Pepsico Design and Innovation is Winner in Advertising, Marketing and Communication Design Category, 2020 - 2021.



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