DESIGN NAME: Lipton Pop Art Special Edition
PRIMARY FUNCTION: Beverage
INSPIRATION: Aiming to bring a bit of the gallery experience to stores, Lipton Art Special Edition stands out on shelf and helps to reassert Liptons voice in the crowded beverage market. Along with the category disrupting graphic design, the 250 ml miniature format is lightweight, ultra portable and allows for easy consumption on the go.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Lipton Pop Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the bold and modern aesthetic of Pop Art. Informed by distinctive artists styles, the PepsiCo design team combined bright and inspiring designs with Liptons spirited and imaginative brand personality in order to reimagine this Lipton packaging.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: -
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: -
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: Packaging, Beverage
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2021-02-17 16:49:58
TEAM MEMBERS (1) : PepsiCo Design & Innovation
IMAGE CREDITS: PepsiCo Design and Innovation, 2020.
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