WeAre4810 Brand Indentity by Laura Ferrario

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DESIGN DETAILS
DESIGN NAME:
WeAre4810

PRIMARY FUNCTION:
Brand Indentity

INSPIRATION:
WeAre4810 . WeAreFamily. The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc: an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form. The brand is graphical form is based on the idea of using highly contemporary and solid numbers, almost as a seal to guarantee quality and modernity. Numbers that could themselves become a container of image.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
For 4810 the idea of renewal starts with the renovation of the historic sports equipment rental shop in Courmayeur. Consequently the time has come to also evolve the concept of the brand which could include from Rental to Shopping to Food thus creating a new mood more contemporary but at the same time continuing to express traditional values under a one big hat represented by the unique 4810 brand. Innovation and tradition together.

OPERATION / FLOW / INTERACTION:
The Brand has been designed so that it can be reproduced on any material surface and transmitted on various channels such as mobile phones or videos. A manual has been drawn up that can help both the customer and the possible supplier to reproduce the original as faithfully as possible.

PROJECT DURATION AND LOCATION:
The project started in January 2018 in Courmayeur and finished in February 202020

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc 4810m a point of reference in Courmayeur an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form. WeAre4810 the Brand of reference WeAreRental expertise for rental of skis WeAreFood one cuisine which at the same time lies well within everyone WeAreShopping dedicated to sports apparel and accessories WeAreOutlet Promotions and offers WeAreFamily a long family tradition rooted in the distant 19th century

SPECIFICATIONS / TECHNICAL PROPERTIES:
The whole Brand Identity has developed on different materials shapes and channels having to communicate multiple messages. We used paper for brochures postcards shopping bags sugar sachets and menus. The PVC for the external signs of the structure. Ceramics for the coffee cups and the fabric for the uniforms. It was a truly complete project where various printing techniques were used from traditional pad printing, screen printing to digital printing. We have created a web site that talks about their history and their services until you can book skis online.

TAGS:
brand Identity, brad design, logo design, viusal identity

RESEARCH ABSTRACT:
A very large project where I had to combine a technical product like skis and an emotional product like food. There are several variable factors that I found to make different situations coexist: the colors, the symbol where to insert the images and the name WeAre is declinable in many aspects: WeAreRental for the rental shop, WeAreFood for the restaurant, WeAreShopping for the shop and so on.

CHALLENGE:
WeAreFood is the real change. 4810Food is the meeting point for sports enthusiasts: the space where you come in the morning for breakfast, go for lunch for polenta and stop after skiing to try a snack and maybe combine it with a nice wine. Thus was born the idea of the clock that marks the day and 4 very specific moments. Contemporary terms for an international audience all combined with a clock that recalls history where the hands become fork and spoon to emphasize that at 4810Food you eat.

ADDED DATE:
2020-09-07 15:22:43

TEAM MEMBERS (2) :
Creative Director: Laura Ferrario and Copy: Chiara Villa

IMAGE CREDITS:
Image #No 1: Photographer Aiace Ace Bazzana, Image #No 2: Photographer Laura Ferrario, Image #No 2: Photographer ALaura Ferrario, Image #No 3: Photographer Aiace Ace Bazzana, Image #No 4: Photographer Aiace Ace Bazzana

Visit the following page to learn more: https://bit.ly/32ejNmJ


CLIENT/STUDIO/BRAND DETAILS
NAME:
FERRARIODESIGN

PROFILE:
The studio is specializes in visual communication consultancy for companies and in this the client is assited at 360°: logo design, corporate identity, catalogs, brochures, exhibition design, packaging and digital. Ferrariodesign worked as a Visual Designers for over 30 years, aiming to face every single project by asking: who is the message to be communicated aimed at and how can be reached the end user in the simplest and most immediate way. In fact, the phrase that represents the studio is: " For all companies who want to keep up with the pace of the world, but attract the gaze of those watching". To achieve this in a society full of visual inputs, it is necessary to strike immediately to be recognized with a few well-directed messages. Creativity is being able to attract attention through the visual message and make people stop, even just for a moment. It is being remembered! In a world where everyone is racing to go faster it’s important to understand how things are being observed and the importance of providing a clear communication and a strong visual impact. Here is the winning approach, adopted over the years for the most diverse clients, who have enabled me to maintain an open mind and that creative freshness needed to guarantee solutions that are never obvious or predictable. Because working every day in different sectors means having one single specialization, that of quality.



NOMINATION DETAILS

Weare4810 Brand Indentity by Laura Ferrario is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Weare4810 Brand Indentity by Laura Ferrario is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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COMMENTS
Giulia Esposito Comment #12450 on December 27, 2022, 8:47 am
I am so impressed with the work of "WeAre4810". This Brand Identity creation is truly remarkable with its clever use of colors, shapes and fonts. It is a perfect example of how effective visuals can be used to communicate a brand's message. It is no surprise that this design has received recognition as it has managed to capture the essence of the brand in a creative and visually appealing way. I am excited to see what other projects this designer will come up with in the future. Congratulations to Laura Ferrario for her success in winning the A' Design Award with this work!
Adam Harris Comment #77327 on January 4, 2023, 6:15 am
This is an incredible work of design! The concept behind WeAre4810 is so creative and inspiring, as it successfully combines innovation and tradition under one big brand. The research put into this project is evident, as it seamlessly combines technical products with an emotional product like food. I really appreciate the thought put into the graphical representation of the brand, using contemporary and solid numbers to guarantee quality and modernity. This is a great example of excellent design and I'm sure it will continue to be celebrated for years to come!
Chloe Turner Comment #85157 on January 4, 2023, 11:40 am
I am absolutely in awe of the concept behind this award-winning work, “WeAre4810”. It is truly inspiring to see how the designer has managed to capture the essence of the Grivel family and the meaning of the Mont Blanc in a brand identity. The use of highly contemporary and solid numbers to create a seal of quality and modernity is something that I find truly remarkable. I think this design is a great example of how powerful and impactful visual communication can be. It is a great achievement and I am so impressed by the result.
Mark Allen Comment #87084 on January 4, 2023, 1:17 pm
Congratulations to the winner of the A' Design Award in Graphics, Illustration and Visual Communication Design Category! The work is truly remarkable, blending innovation and tradition to create a unique and modern brand identity. It is inspiring to see how the use of highly contemporary numbers have been combined with a symbol to represent the Mont Blanc, creating a strong and memorable visual identity. The research behind the award-winning work is impressive, as the designer has managed to create a brand that encompasses rental, shopping and food, while still conveying traditional values. It is clear that the designer has worked hard to create a brand that is both modern and timeless, and this work is certainly deserving of the accolade.
Elisabeth Clark Comment #88240 on January 4, 2023, 2:30 pm
As a design enthusiast, I am truly impressed by Laura Ferrario's work, "WeAre4810". The combination of innovation and tradition to create a brand identity is truly remarkable and demonstrates their immense creativity. The use of contemporary and solid numbers to represent the brand is an ingenious approach and the declinable aspects of the name "WeAre" is an incredible way to ensure the brand's longevity. The research behind the project is impressive and I can say that Laura Ferrario has done a fantastic job in creating a unique brand identity. Congratulations!

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