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We Set Sail Album Art by Chris Slabber |
Home > Winners > Design #39322 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
CS: I wanted too show how the music can help a person transcend into a more spiritual dimension.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
CS: I always try to make my work seem "believable". I want the viewer too actually think that what they are seeing is real.
FS: What are your future plans for this award winning design?
CS: The client has just started their tour of South Africa and will be touring Europe later in 2015. I would just like too get the album in as much people's hands as possible. Its always rewarding when your art work get distributed across the world.
FS: How long did it take you to design this particular concept?
CS: All in all it took around a month from start to finish.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
CS: It was a mutual decision between me and the client.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
CS: The work is being produced by the client (We Set Sail) and will be distributed world wide.
FS: What made you design this particular type of work?
CS: After hearing the music for the first time I knew I wanted too make use of a dancer as a main subject. At the same time I wanted to reinvent the concept since it has been done many times before thus adding the spirit animals.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
CS: I found a few shots of dancers and powder paint online, but they were mostly for reference when it came to lighting for the studio shoot. I had a clear vision of what I wanted to achieve.
FS: Who is the target customer for his design?
CS: Since the music is very universal I'd say that anyone who enjoys rock, classical, electronic and experimental music.
FS: What sets this design apart from other similar or resembling concepts?
CS: All the other references similar to this were all just the plain photographs of dancers being thrown with powder paint. I took it that step further of actually bringing the cloud of paint to life by giving it its own animal persona.
FS: How did you come up with the name for this design? What does it mean?
CS: The name is the Album title called Animal. So I had to interpret the music into the name.
FS: Which design tools did you use when you were working on this project?
CS: I made use of a photography studio along with photographer Dirk Steenkamp. Afterwards all the post editing was done using Adobe Photoshop.
FS: What is the most unique aspect of your design?
CS: I think since the music is instrumental, the artwork actually completes the listener's experience. While he/she listens to the music they can loose themselves within the artwork.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
CS: I collaborated with photographer Dirk Steenkamp.
FS: What is the role of technology in this particular design?
CS: I played a huge role. Without it none of this would've been possible.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
CS: The research was very much based on emotional research. I had to experiment with a few possible execution methods in order to find the one that would best translate the music into visual form.
FS: What are some of the challenges you faced during the design/realization of your concept?
CS: With the photo shoot we had to leave a lot to chance. Once the model threw the paint we had no control, so we never knew what we were getting. The in the post process I had to find the animal faces in the paint clouds before I could bring them forward.
FS: How did you decide to submit your design to an international design competition?
CS: After winning platinum in 2014 I had such an amazing time visiting the gala evening. I met so many amazing people and learned so much, I figured it can't hurt to go for it again in 2015.
FS: What did you learn or how did you improve yourself during the designing of this work?
CS: As always after an intense project I learned that there is always a creative solution.
FS: Any other things you would like to cover that have not been covered in these questions?
CS: I'll be back...
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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